12 Top SMS Marketing Tools for Businesses in 2025

What SMS marketing tools do you use for your campaigns?

Nowadays, you need a good tool for each task in your business, and text message marketing is no exception.

Without advanced SMS tools, you will lose the market to your competitors. The ease of use, cost-effectiveness, and versatile features of text message tools will help you boost your campaigns and reach a high ROI.

In this blog post, we’ll introduce the top 12 SMS marketing tools in 2025 and help you choose the best one for your business.

Moreover, if you need specific information about the features of WP SMS as an excellent SMS marketing tool, you can contact us or use its demo.

How to Choose the Best SMS Tool for Your Business

Before introducing the best text messaging tools, it’s good to know our criteria to choose them. Here are the most important factors to consider before choosing an SMS tool:

1. Ease of Use: The tool you choose should be user-friendly enough for your non-expert employees to use. This way, you save time and money, and also reduce the learning curve.

2. Automation Capabilities: The most important reason we use an SMS tool is to reduce the manual workload So make sure that your tool can automate tasks like sending reminders or bulk messages. This is so important if you want to reach a high ROI.

3. Cost-Effectiveness: You need to be realistic when choosing the tool. Consider your marketing budget and find a cost-effective tool.

4. Additional Features: Look for features like segmentation, scheduling, personalization, and detailed analytics.

5. Integration Options: Choose a tool that integrates with other platforms, such as CRM systems, email marketing software, or e-commerce websites.

6. Coverage: make sure that the SMS tool you choose supports all the countries you want to run your marketing campaigns in.

12 Best SMS Marketing Tools in 2025

Now, let’s see what text message marketing tools are best according to these criteria:

1. WP SMS

The first SMS marketing tool on our list is a WordPress plugin that offers numerous marketing features on your website’s dashboard.

You just need to install it on your WordPress website to run bulk message campaigns without learning programming.

It has a user-friendly control panel that allows you to configure everything required for an automated campaign.

Take a look at WP SMS’s features to understand what you can do in your SMS campaign using this SMS marketing tool:

• Automated SMS Notifications: Send notifications for your actions within WordPress, WooCommerce, GravityForms, etc.

• Segmentation: Segment your audience and website users and send various text messages to them.

• 2-Factor Authentication SMS: Protect your users’ data by utilizing 2FA authentication.

• Integrations: You can integrate your SMS campaigns with popular plugins like WooCommerce, Contact Form 7, GravityForms, QuForm, Easy Digital Downloads, WP-Job Manager, Ultimate Member, and more.

• Abandoned Cart SMS: You can use WP SMS to remind your ecommerce customers of their abandoned cart by automated text messages.

• Bulk & Flash SMS: Send text messages as a flash or in bulk to target all types of customers.

• Zapier Compatibility: Send notifications to more than 5000 applications using Zapier integration.

Pros of WP SMS

Here is why you need to go for WP SMS for your SMS campaigns:

• Supporting over 300 SMS gateways including Twilio, Plivo, Nexmo, Reach Interactive, and Octopush
• Perfect integration with WordPress
• Ease of use
• Supporting bulk messaging and automation
• Providing a demo version
• Offering a free plan for beginners
• GDPR Compliance
• Unlimited international SMS

Cons of WP SMS

Apart from advantages, WP SMS has some drawbacks like:

• Limited to WordPress users

WP SMS offers a diverse pricing package for all types of businesses with various budgets. So why wait, try the demo of WP SMS to test its power.

2. EZ Texting

EZ Texting is one of the best SMS marketing tools that you can use on your browser. It’s fantastic when it comes to reminders and alerts and offers a user-friendly dashboard with customizable message templates.

It also offers useful analytics to help you track the performance of your text marketing campaigns.

Here is a summary of EZ Texting features:

• Textable Numbers: Use 10DLC, toll-free numbers, shortcodes, or text-enable your landline.

• Managing Your Contacts: Import, segment, and clean contact lists.

• Automating Campaigns: Schedule messages, forward texts, organize campaigns visually, and enable voice call redirection.

• Enhanced Message Options: Leverage AI, templates, multimedia tools, and link trackers for engaging content creation.

• All Text Message Types: Send mass texts, two-way messages, MMS, and (soon) advanced RCS in one streamlined platform.

Just like any other tool, EZ Texting has some advantages and disadvantages including:

Pros of EZ Texting

• Affordable bulk SMS/MMS offers
• User-friendly platform
• Versatility
• Integration with lots of other platforms like Constant Contact, Mailchimp, Squarespace, Zapier, and custom APIs
• Advanced analytics and reporting

Cons of EZ Texting

• Not so good for personal messaging
• Expensive for advanced features
• Limited multimedia messaging capabilities

3. Textmagic

Textmagic is another SMS tool on our list. This one is great for business communication and sharing workload with your team.

It allows you to easily contact your customers, leads, and team members on any channel like SMS, email, voice, WhatsApp, and live chat.

Here are other features offered by Textmagic:

• Mass Messaging: Send bulk SMS to large contact lists.

• Two-Way Messaging: Engage in conversations directly via SMS.

• Automation Tools: Includes automated responses, scheduling, and appointment reminders.

• Campaign Management: Organize and execute SMS marketing campaigns with ease.

• MMS Support: Send multimedia messages for enriched communication.

• Chat Feature: Real-time communication through text messaging.

Pros of Textmagic

• Simplifying business communication
• Available on multiple platforms, including web, mobile, and email-to-SMS
• Useful analytics and reporting tools
• User-friendly interface

Cons of Textmagic

• Expensive advanced features
• Not useful for personal messaging
• Limited multimedia messaging capabilities

4. Twilio

SMS gateways are among the most important tools in the realm of SMS marketing. Twilio is a global leader in this field and offers lots of other communication services to more than 180 countries.

You just need to take a look at its features to get familiar with the power of this international SMS gateway provider:

• Messaging: SMS, MMS, WhatsApp, Conversations, RCS.

• Voice: You can make, receive, and monitor calls worldwide.

• Verify: Globally managed multichannel 2FA and passwordless authentication.

• Lookup: Real-time phone intelligence for customer identity and risk assessment.

• Email: Deliver emails reliably at scale with SendGrid.

• Serverless: Build, deploy, and run apps with Twilio’s serverless environment and visual builder.

• Phone Numbers: Access local, national, and toll-free phone numbers.

• Video: You can try secure, high-quality video calling at a global scale.

Pros of Twilio

Here are some advantages of using Twilio for your SMS campaigns:

• High reliability and scalability.
• Advanced features like two-factor authentication (2FA).
• Easy integration with third-party apps.

Cons of Twilio

• The user interface is a bit difficult for beginners.
• The verification process is a bit time-consuming.

5. Omnisend

Omsinend is a well-known platform for email and SMS marketing with around 0.5 million orders.

It offers a diverse range of features like:

• SMS automation workflows: A pre-built automation workflow with texts for cart abandonment, anniversaries, birthdays, order updates, and shipping confirmation.

• SMS campaigns: Flash and bulk messaging for sales or promoting the newest items.

• Laser-Targeting: It’s a great tool for laser-targeted SMS/MMS campaigns.

• SMS list-building tools: Seamlessly grow your contact base using our integrated forms in a non-intrusive, TCPA-compliant manner.

• 2-Way SMS messaging: It supports two-way messaging as a means of increasing engagement rates.

• SMS channel reports: It offers a great feature for tracking and analyzing your performance with insightful reports.

Pros of Omnisend

• A great option to be used as an omnichannel marketing
• Perfect for push notifications, Google Ads, and Facebook Ads marketing
• Supporting GIFs, and images for higher engagement rates

Cons of Omnisend

• The user interface needs improvement
• Occasional bugs have been reported 
• Complex editing tool

6. Klaviyo

Klaviyo is a great AI-powered SMS marketing tool that is best for e-commerce businesses. It offers advanced automation and segmentation tools and helps your business send highly personalized messages.

You just need to take a look at the following features to understand its power:

Pros of Klaviyo

• Strong segmentation and targeting capabilities.
• Automation flows that integrate SMS with email campaigns.
• Predictive analytics for better decision-making.
• Seamless Shopify integration.

Cons of Klaviyo

• Can be expensive for businesses with large contact lists.
• Learning curve for new users.

7. Sender

Sender is a budget-friendly SMS marketing platform that is famous for its simplicity and versatile features.

Here are some features offered by Sender:

• TCPA Compliance: It offers full compliance with regulation with advanced opt-out features and customizable stop keywords.

• Toll-Free Numbers: Complimentary toll-free numbers for text messaging with a simple setup.

• Extended Text Messages: Send messages up to 306 characters with an automated link shortener.

• Multichannel Communication: Omnichannel strategies for enhanced engagement, including email newsletters.

• Efficient URL Link Shortening: Shorten URLs to maximize message space and track click-through rates.

• Time Zone Optimization: Schedule mass SMS to reach recipients at the best times.

• International Text Message Service: Send geo-targeted text alerts worldwide quickly and reliably.

Pros of Sender

• Affordable pricing structure.
• Easy-to-use interface for beginners.
• Multi-language support for international campaigns.
• Campaign scheduling for better time management.

Cons of Sender

• Limited advanced features compared to competitors.
• No built-in analytics dashboard.

8. Salesmsg

As it comes from the name, Salesmsg is a great SMS marketing tool specifically designed to improve your sales.

It has a simple interface with customizable message templates that simplify your marketing procedure.

Here are some other features it can offer:

• Toll-free numbers and Shortcodes: If you’re looking for professional numbers with 844, 866, 888, and sending SMS/MMS using shortcodes, try Salesmsg.

• Shared inbox: You can collaborate with your team’s text message conversations using a shared inbox.

• MMS texting (pics, gifs): It supports pictures, GIFs, and other multimedia items.

• Import & export contacts: You can easily import contacts using various methods like a .CSV file, a list in your favorite CRM, or even by copy-pasting.

• Schedule text messages: Easily schedule messages to be sent to a contact at a later date.

• Tags: Segment your contacts with tags to create groups to filter, sort, and send unique messages to at a later date.

Pros of Salesmsg

• Full compliance using a built-in opt-out management and double opt-in.
• Insightful analytics and reporting.
• Integration with CRM tools like HubSpot and Salesforce.
• Simplifies customer response using canned responses.

Cons of Salesmsg

• Limited features for bulk messaging.
• Pricing can be high for larger teams.

9. ClickSend

ClickSend is one of the most popular SMS marketing tools. It’s really user-friendly and offers numerous marketing features through:

• SMS
• MMS
• Fax
• Voice
• Post
• 2-Way text messaging
• Email
• Group text messaging
• Transactional email

Pros of ClickSend

• Easy to set up
• Great integration with other platforms
• Multi-channel communication

Cons of ClickSend

• Lack of email monitoring
• Weak file sharing
• Advanced features may require technical expertise.

10. MessageDesk

MessageDesk is a perfect SMS tool for teams that offers shared inboxes to simplify customer communication. 

Using this tool, you can streamline team workflows and run mass text broadcasts. If you want to solve the following problems, you have to go for MessageDesk:

• SMS text messages.
• Your team texts from personal phone numbers.
• Your messages aren’t getting delivered or read.
• You need more than your VoIP provider offers.

Pros of MessageDesk

Here is why It’s been trusted by 1000+ businesses around the world:

• Shared inbox functionality for team collaboration.
• Automation tools to save time.
• Customizable templates for consistent messaging.
• Group messaging for event or team communications.

Cons of MessageDesk

• Limited analytics and reporting tools.
• Designed more for team-based messaging than marketing.

11. Podium

Podium is a modern, AI-powered SMS marketing tool for lead generation and better communication.

Using this tool, you can easily reach out to new customers and increase your sales. More than 100,000 businesses from various industries like healthcare, home services, and retail are using this platform.

Here are what they do with Podium:

Pros of Podium

• Helps businesses gather customer reviews via SMS.
• Automated reminders and follow-ups.
• Two-way messaging for enhanced customer interaction.
• Integrates with popular CRM systems.

Cons of Podium

• Limited focus on traditional SMS marketing campaigns.
• Pricing may not be suitable for smaller businesses.

12. Postscript

Last but not least, let’s get familiar with a Shopify-centric SMS marketing tool to increase your sales.

Postscript is a platform specifically designed for online retailers. It offers advanced features for segmenting and automating campaigns.

Here is a summary of the features it offers:

• Desktop & Mobile Popups: You can collect phone numbers and emails directly from your website with customizable and branded popups.

• Keywords: It’s possible to create text-to-join keywords for your campaigns to easily track opt-ins.

• Back-in-Stock Automation: Notify your subscribers about restocked items, capturing high-intent leads effortlessly.

• Segments: Use advanced filters like purchase history and location to target subscribers effectively.

• Automation Triggers: Send automated messages based on customer behavior. For example, send personalized messages for cart abandonment or price drops.

• Campaigns: Run AI-optimized campaigns for sales, and promotions.

Pros of Postscript

• Shopify integration
• Powerful segmentation for targeted campaigns
• MMS support for rich media messages
• Automated workflows to save time

Cons of Postscript

• Exclusive focus on Shopify users limits broader appeal.
• Can be expensive for small online store

Final Thoughts

Thanks to advanced SMS marketing tools, reaching out to customers is now much easier than in the past. 

Nowadays, you can easily automate your text messages and send alerts, notifications, and reminders using a simple tool. 

A good SMS marketing tool helps you reduce manual tasks and save time and money. Also, it allows you to run bulk message campaigns and laser-target numerous potential customers in seconds. 

Apart from advertisements, SMS marketing tools improve your customer service, leading to stronger brand loyalty. 

So if you want to embark on SMS marketing, you’d better choose a suitable tool for your business. 

If you have a WordPress website, our recommendation is WP SMS. It offers advanced SMS marketing features and allows you to manage your campaigns directly from your website’s dashboard. So why wait? Try WP SMS right now!

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