6 Best SMS Marketing WordPress Plugins in 2024

SMS marketing WordPress plugins have become one of the most popular channels among markets.

They help you boost your SMS campaigns, drive traffic to your website, and increase your customer loyalty at the most affordable price.

Using a WordPress SMS plugin, you can manage your text messages directly from your own WordPress dashboard.

There are lots of free and paid plugins out there and you might get confused choosing the best one for your campaigns. That’s why we tried to analyze numerous plugins and choose the 6 best WordPress plugins for SMS marketing. 

Take a look at their features and pros and cons and choose the suitable one for your campaigns.

What Is A WordPress SMS Marketing Plugin?

A WordPress SMS marketing plugin is a tool that integrates with your WordPress site. As it comes from the name, it focuses on sending and receiving messages, but the cool thing is that it allows you to do these tasks directly from your website’s WordPress dashboard.

These plugins simplify sending promotional messages, alerts, and notifications to your subscribers‘ mobile phones.

Many of them offer extra features like message scheduling, automation, contact management, and personalized SMS for engagement.

Benefits of SMS Marketing Plugins on Your WordPress Site

Here are the advantages of using WordPress plugins for SMS marketing:

• Direct Communication

Reaching customers on their mobile devices with high open rates.

• Increasing Engagement

Sending offers, updates, and events to your audience to encourage them to engage with you.

• Scheduling & Automation

Plugins allow you to schedule and automate SMS campaigns. This way, you’ll save time and also get maximum exposure.

• Integration with Other Tools

SMS plugins can easily integrate with existing tools like WooCommerce, CRMs, and also email marketing services.

• Personalization

You can easily send targeted and personalized messages. The tools allow you to segment users based on their behavior and preferences.

• Analytics

These plugins offer tracking features with detailed reports and analytics.

• Cost-Effective

As said earlier, SMS marketing plugins are affordable compared to other marketing channels.

• Better Customer Support 

Using SMS plugins you can provide customers with better support.

• List Building

They’re the best means of collecting phone numbers through opt-in forms.

Top 6 SMS Marketing Plugins for WordPress

Now, you have learned that the future of SMS marketing is in the hands of SMS plugins! Let’s get familiar with the best text message marketing plugins

#1 WP SMS Pro: The Best SMS Marketing WordPress Plugin

WP SMS Pro is one of the most reliable WordPress plugins with lots of options for SMS communication.

It supports over 300 gateways to communicate with website users such as:

• Twilio 
• Zipwhip
• Kaleyra
• Telnyx
• SMS.to
• SendPulse
• Octopush

You can send MMS/SMS notifications to alert your customers, visitors, and subscribers, and inform users about their orders, new posts, products, and more.

Additionally, notify them about new events, blogs, posts, and updates in your business. This plugin is compatible with numerous apps including WooCommerce, BuddyPress, Contact Form 7, GravityForms, and many more. 

But what makes this plugin stand out among all others is its ability to send automated and personalized SMS messages.

It means you can specifically choose targeted audiences by inserting their personal information and configuring the settings to send automated SMS to them. The hardest part of getting started with WP SMS Pro is creating an account and using it for free!

WP SMS Top Features

• Advanced Send SMS page to customize your preferences
• Scheduled and Repeating SMS
• SMS Newsletter
• Login and register with SMS
• Manage Subscribers
• Safe outbox SMS page
• Supports more than 300 SMS gateways 
• Options for users to opt out of SMS messages through a widget or URL

Here are the pros and cons of this plugin:

Pros of WP SMS Pro

• Easy integration with WordPress
• The most versatile plugin for SMS
• It supports multiple SMS gateways
• Advanced scheduling and automation features
• Customizable SMS templates

Cons of WP SMS Pro

• You need to buy the premium version for full functionality.

#2 OptinMonster: Great for Lead Generation

OptinMonster is a powerful lead-generation tool designed to convert website visitors into subscribers and customers.

Its key features include customizable opt-in forms, exit-intent technology, A/B testing, and seamless integration with popular email marketing platforms.

Through this plugin, you’re able to create SMS campaigns by integrating with popular SMS marketing apps such as Brevo, Drip, and HubSpot.

Another great thing about OptinMonster is its easy user interface because it comes with a drag-and-drop builder. You can also send automated and personalized messages to customers but none of its features are free. 

Here are the pros and cons of this WordPress SMS plugin:

Pros of OptinMonster

• Comprehensive marketing tool with SMS, email, and pop-up features.
• Intuitive drag-and-drop builder.
• Advanced targeting and segmentation options.
• Analytics and A/B testing capabilities.

Cons of OptinMonster

• It might be expensive for small businesses.
• As a new user, you need to spend a relatively long time learning the tool.

#3 Nextiva: Brand-New Cloud-Based Communication 

One of the popular WordPress plugins for SMS marketing that offers a CRM is Nextiva. In addition to (CRM) customer relationship manager, it also provides customers with fax service, team messaging, VOIP phone calls, and video conferencing.

Nextiva is known for being the best call center software that offers built-in help desk software. Using this platform you can send multiple SMS messages to a large group of people at once.

Pros of Nextiva

• Scheduling SMS marketing campaigns in advance.
• You can get daily reports and access detailed analytics on your SMS marketing performance.
• It’s a cloud-based tool, which is great for remote teams.
• Robust CRM integration.

Cons of Nextiva

• Higher cost compared to other plugins.
• Some advanced features may require technical knowledge.

#4 Ultimate WP SMS: Text & Voice in One Plugin

This is also one of the most popular plugins for SMS marketing. Ultimate WP SMS requires a Twilio account and phone number to send SMS messages to your WordPress subscribers.

You can create custom messages based on different events and send automated SMS notifications using this plugin. Ultimate WP SMS uses two-way messaging and allows opt-in subscriptions, making it a great option as an SMS outreach plugin for WordPress.

Additionally, it’s possible to integrate the plugin with popular form builders plugins such as Gravity Forms, and WPForms to send your SMS messages to subscribers.

Unfortunately, it doesn’t support Brevo. But the good news is you can try its free version available on their website but you’re not allowed to send scheduled SMS messages. 

Pros of Ultimate WP SMS

• Supports a wide range of SMS gateways.
• User-friendly interface.
• Provides detailed campaign reports.
• Affordable pricing for small businesses.

Cons of Ultimate WP SMS

• Limited third-party integrations.
• Occasional bugs reported by users.

#5 Texty: Versatile and Lightweight WordPress PluginTexty

Texty ranks number 5 on our list of top SMS marketing WordPress plugins. What makes this plugin more interesting is its free version, which you can use to send SMS/MMS to WordPress users’ phones, Telegram, or WhatsApp numbers.

Now, let’s highlight some of Texty’s features that make it one of the best WordPress plugins.

• Offers various customizable designs that include popups and banners.
• Support A/B testing and multiple languages.
• You can send automated messages and segment them based on different criteria.

Here is a summary of its advantages and drawbacks:

Pros of Texty

• Simple and easy-to-use plugin.
• Real-time SMS notifications.
• It integrates with WooCommerce and other popular plugins.
• Customizable sender ID and message templates.

Cons of Texty

• It’s limited to basic SMS marketing features.
• Texty requires additional plugins for advanced functionality.

#6 Brevo: Affordable SMS Marketing Service

Brevo is the last WordPress plugin on our list. It integrates with more than 150 leading digital tools, from CRM to CMS, e-commerce, and more. It’s an all-in-one platform for email marketing, SMS marketing, and chats.

Let’s take a look at the features offered by this tool:

• Email marketing
• SMS marketing
• WhatsApp Campaigns
• Web & mobile push
• Automation
• 360 customer view
• Meetings
• Live chats

Just like any other tool, Brevo has its own pros and cons. Here are the advantages and disadvantages of Brevo:

Pros of Brevo

• Comprehensive: It has a wide range of marketing tools like email, SMS, CRM, and automation.

• Affordable: Brevo offers flexible pricing plans so it’s good for businesses with limited marketing budgets. It also offers a free plan, which is great for small SMS campaigns.

Cons of Brevo

Complexity: It’s a bit difficult to learn its advanced features, especially for beginners.

Conclusion: Which SMS Plugin Is Best for Your Business?

In conclusion, we can say that the features of these 6 top SMS marketing plugins for WordPress can be summarized in the following table:

According to what we’ve said till now, OptinMonster is best in lead generation and marketing campaigns because of its advanced targeting and automation capabilities. Also, Nextiva is best for customer relationship management due to strong CRM integration. Moreover, Ultimate WP SMS is perfect for e-commerce sites and Texty is great for blogs. Brevo is also great for businesses that have limited marketing budgets and want to run small SMS and email campaigns.

Last but not least, WP SMS outperforms other tools in terms of versatility and advanced features. We recommend you use WP SMS’s demo to get familiar with all of its features and decide if it’s useful for your business. You can also contact us to ask any questions you might have about SMS marketing via WordPress plugins.

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