Looking for the best SMS gateway for India?
India’s digital economy is expanding rapidly, making competition fiercer than ever for businesses. One of the most important challenges for Indian companies is reaching out to 1.5 billion customers and keeping them loyal to their brands.
Social platforms like Instagram and YouTube have revolutionized the way Indian businesses communicate with global audiences. However, they still need a simple, fast, and effective channel like SMS for promotional and transactional messaging.
With a whopping 98% open rate and fast delivery, SMS can be a perfect choice for sending OTPs, time-sensitive alerts, appointment reminders, and promotional messages.
Of course, you can’t use the traditional method to send SMS via your mobile. You must use the right tool to reduce manual tasks and run bulk campaigns while personalizing your texts.
One of the most important tools you’ll need is a reliable SMS gateway to connect your computer to mobile carriers. In this post, we’ll introduce 15 of the most popular SMS gateways for Indian businesses in 2025.
We’ll also explain how you can use an SMS plugin like WP SMS to easily integrate the SMS gateway to your WordPress website and manage your campaigns without switching your dashboard.
1. Fast2SMS
- Supported Regions: India
- Best For: Startups, local businesses, budget campaigns
- WordPress Plugin Support: WP SMS
Overview of Fast2SMS
Fast2SMS is an SMS gateway in India and is renowned for its affordability and user-friendly platform. It’s great for sending promotional, transactional, and OTP messages using a single dashboard.
If you’re a startup or SME searching for a cost-effective communication solution, Fast2SMS is one of the best choices.
The platform also provides flexible APIs compatible with multiple programming languages. Additionally, Fast2SMS includes features like real-time delivery reports, SMS scheduling, and multilingual messaging, all of which enhance the overall user experience.
That’s why this local SMS gateway has attracted more than 4 million registered users who have collectively sent billions of messages.
Key Features of Fast2SMS
- Promotional and transactional SMS
- DLT-compliant and quick approval
- SMS scheduling and multilingual messaging
- Free credits on signup
Fast2SMS Pricing Overview
| Feature | Details |
| Pricing Model | Prepaid, volume-based |
| Starting Price | ~INR 0.12 per SMS |
| Free Trial | Yes (Free ₹50 Credit After Signup) |
| Minimum Commitment | None |
| Transparency | Transparent rates by region and route |
Pros of Fast2SMS
✅ Very affordable for startups
✅ Easy setup and integration with WordPress
✅ Fast delivery for OTPs and alerts
✅ Compliant with TCPA
Cons of Fast2SMS
⚠️ Less popular among large enterprise-level campaigns
⚠️ Limited automation or advanced features
⚠️ Not compliant with GDPR or CITC
Fast2SMS Installation & Setup on WordPress
Finally, it’s time to learn how to set up Fast2SMS on the WordPress dashboard so that you can send SMS using the WP SMS plugin.
Here’s a quick step-by-step guide to get you started:
1. Get the Credentials from Fast2SMS
Each SMS gateway gives you credentials and other details of its APIs to let you configure it.
2. Connect the Gateway to WP SMS
Now, you have two options to configure the SMS gateway on your dashboard. You can set it up manually or use the setup wizard for configuration.
In the first option, navigate to SMS on your WordPress dashboard, and then go to Settings → SMS Gateway.
You must choose your SMS gateway from the list and paste the required credentials. Finally, click Save Changes.
To do it using the setup Wizard (WP SMS v7.0 +), you need to go to the same path and click Re‑run Setup Wizard and follow the guided steps to configure the SMS gateway.
3. Verify Activation
Finally, try to double-check everything using the Gateway Overview panel and make sure that the SMS gateway status shows as active.
2. TheSMSBuddy
- Supported Regions: India, UK, US, Australia, Sweden, Sri Lanka
- Best For: International SMS from India
- WordPress Plugin Support: Yes (via WP SMS and API keys)
Overview of TheSMSBuddy
TheSMSBuddy may be a lesser-known SMS gateway, but it offers affordable messaging services for businesses in India and several other countries.
The platform features an easy-to-use interface for sending bulk SMS for both promotional and transactional purposes. Businesses appreciate its fast delivery and responsive customer support. Additionally, TheSMSBuddy integrates seamlessly with CRM systems, helping companies improve communication efficiency.
Key Features of TheSMSBuddy
- Multi-region SMS delivery
- Free account with testing options
- Simple WordPress and WooCommerce integration
TheSMSBuddy Pricing Overview
| Feature | Details |
| Pricing Model | Region-based pricing per SMS |
| Starting Price | ~INR 0.18 per SMS (India) |
| Free Trial | Yes (test credits on signup) |
| Minimum Commitment | None |
| Transparency | Clear online pricing by country |
Pros of TheSMSBuddy
✅ Good for international reach
✅ Free and premium tiers available
✅ Multichannel (SMS, MMS, WhatsApp)
✅ Compliant with GDPR and TCPA
Cons of TheSMSBuddy
⚠️ Smaller team and less online presence
⚠️ Not compliant with CITC
3. Tubelight Communications
- Supported Regions: India
- Best For: Transactional SMS and alert-based messaging
- WordPress Plugin Support: Custom integration & WP SMS
Overview of Tubelight Communications
Tubelight Communications is a local SMS gateway in India that delivers reliable, DLT-compliant transactional SMS services. It is especially useful for educational institutions, healthcare facilities, and local businesses that require dependable communication.
Tubelight stands out for its quick message delivery, consistent performance, and simple setup process. The platform also meets regulatory standards, which is essential for running promotional campaigns in India.
Key Features of Tubelight Communications
- Real-time SMS logs
- Bulk sender ID options
- 24/7 alert support for critical industries
Tubelight Communications Pricing Overview
| Feature | Details |
| Pricing Model | Credit-based |
| Starting Price | ~INR 0.15 per SMS |
| Free Trial | Available (on request) |
| Minimum Commitment | None |
| Transparency | Custom pricing based on usage |
Pros of Tubelight Communications
✅ Reliable for alerts and OTPs
✅ Regional language support
✅ Quick support for local businesses
✅ Compliant with TCPA
Cons of Tubelight Communications
⚠️ Not suitable for complex automation
⚠️ Limited analytics dashboard
⚠️ Not compliant with GDPR or CITC
4. SMSBharti
- Supported Regions: India, Global (limited data)
- Best For: Small businesses and WordPress users
- WP SMS Compatibility: Fully supported
Overview of SMSBharti
SMSBharti is a leading India-based bulk SMS provider that provides 200+ million SMS messages daily for businesses across India.
It is an excellent choice for small businesses, startups, or WordPress users in cities like Mumbai, Delhi, or Bangalore. With SMSBharti, you can easily run promotional campaigns or send transactional messages like OTPs and alerts, directly from your WordPress dashboard.
SMSBharti simplifies messaging for WordPress sites and is especially valuable for bloggers, e-commerce stores, and local shops.
If you’re searching for a cost-effective, WordPress-friendly SMS gateway in India, SMSBharti is a strong option.
Key Features of SMSBharti
- Promotional and OTP SMS delivery
- WP SMS plugin integration for WordPress
- Excel plug-in for easy contact uploads
- HTTP API for developer integration
- Delivery reports and sender ID customization
SMSBharti Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go; volume-based pricing. |
| Starting Price | ~INR 1.20 per SMS |
| Free Trial | Available; limited credits upon signup. |
| Minimum Commitment | None; no monthly minimums required. |
| Pricing Transparency | Moderate; rates vary by volume, contact for details. |
Pros of SMSBharti
✅ Full WP SMS plugin support for WordPress users
✅ Affordable pricing for Indian businesses
✅ High-volume delivery (200M+ SMS daily)
✅ Easy Excel plug-in for campaign management
✅ Developer-friendly HTTP API
✅ TRAI-compliant with DND filtering
✅ 14-day money-back guarantee
Cons of SMSBharti
⚠️ Limited global reach compared to larger providers
⚠️ Pricing details require a sales inquiry
⚠️ Not compliant with GDPR, TCPA or CITC
5. Bulk SMS Hyderabad
- Supported Regions: India (Hyderabad-focused), limited international
- Best For: Local marketing in Hyderabad
- WP SMS Compatibility: Fully supported
Overview of Bulk SMS Hyderabad
As the name suggests, Bulk SMS Hyderabad is an SMS gateway based in Hyderabad, India. It’s an ideal choice for local retailers, schools, and clinics that want to run cost-effective SMS campaigns.
It’s supported by the WP SMS plugin and offers integration for WordPress users to deliver fast TRAI-compliant messages.
If you’re a business owner in India looking for a budget-friendly SMS gateway, Bulk SMS Hyderabad is a great fit.
Key Features of Bulk SMS Hyderabad
- Promotional and transactional SMS support
- Ultra-fast delivery with low latency
- Web-based SMS panel for easy management
- WP SMS plugin integration for WordPress
- DND-compliant messaging for TRAI regulations
Bulk SMS Hyderabad Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go; volume-based pricing. |
| Starting Price | ~INR 1.00 per SMS |
| Free Trial | Available; free credits upon registration. |
| Minimum Commitment | None; no mandatory monthly minimums. |
| Pricing Transparency | High; transparent rates with volume discounts. |
Pros of Bulk SMS Hyderabad
✅ Full WP SMS plugin support for WordPress users
✅ Cheapest pricing for Indian businesses
✅ Fast delivery with high open rates
✅ TRAI-compliant with DND filtering
✅ User-friendly web panel and API
✅ Strong focus on Hyderabad and Indian markets
✅ Free trial with easy signup
Cons of Bulk SMS Hyderabad
⚠️ Limited international coverage
⚠️ Regional focus may limit scalability
⚠️ Not compliant with GDPR, TCPA or CITC
6. Bulk SMS Gateway
- Supported Regions: India, Global
- Best For: Enterprises and SMS resellers
- WP SMS Compatibility: Fully supported
Overview of Bulk SMS Gateway
Bulk SMS Gateway is also based in Hyderabad. It’s one of India’s top bulk SMS services that is suitable for enterprises and resellers worldwide.
It’s perfect for large businesses, insurance firms, or resellers in Hyderabad, Delhi, or Mumbai that need scalable messaging.
It’s great for running promotional and transactional SMS marketing from your WordPress dashboard.
Key Features of Bulk SMS Gateway
- Unlimited sender IDs for branding
- TRAI-compliant DND filtration
- WP SMS plugin integration for WordPress
- Transactional SMS API for automation
- Voice SMS and reseller programs
Bulk SMS Gateway Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go; volume-based with reseller plans. |
| Starting Price | ~INR 1.40 per SMS |
| Free Trial | Available; free credits upon registration. |
| Minimum Commitment | None; flexible with no monthly minimums. |
| Pricing Transparency | High; clear rates with volume and reseller discounts. |
Pros of Bulk SMS Gateway
✅ Full WP SMS plugin support for WordPress users
✅ Scalable for enterprises and resellers
✅ TRAI-certified for compliance
✅ Unlimited sender IDs for branding
✅ Free API for transactional SMS
✅ Global SMS coverage with Indian focus
✅ 100% uptime guarantee
Cons of Bulk SMS Gateway
⚠️ Slightly higher pricing than smaller providers
⚠️ Complex setup for beginners
⚠️ Not compliant with GDPR, TCPA or CITC
7. Shree SMS
- Supported Regions: India, Global (195+ countries)
- Best For: E-commerce and OTP verification
- WP SMS Compatibility: Fully supported
Overview of Shree SMS
Shree SMS is a part of Shree Tripada and is a top-rated bulk SMS provider in India. It offers secure solutions for promotional, transactional, and OTP messaging.
It’s ideal for e-commerce platforms, banks, or NBFCs in Hyderabad, Bangalore, or Delhi. They provide you with fast, reliable SMS delivery with WordPress integration.
Shree SMS is also a secure SMS gateway and is compliant with TRAI to make sure your messages will be received without compromising the data.
Key Features of Shree SMS
- Secure OTP SMS for user verification
- WP SMS plugin integration for WordPress
- Excel plug-in and mobile apps for ease of use
- HTTP, XML, SMPP, and WSDL API support
- 100% data privacy and delivery guarantee
Shree SMS Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go; volume-based with custom plans. |
| Starting Price | ~INR 1.50 per SMS |
| Free Trial | Available; free credits for new users. |
| Minimum Commitment | None; no mandatory monthly minimums. |
| Pricing Transparency | Moderate; contact for detailed rates and discounts. |
Pros of Shree SMS
✅ Full WP SMS plugin support for WordPress users
✅ Secure OTP SMS for e-commerce and banking
✅ Global reach with 195+ countries
✅ User-friendly SMS panel and mobile apps
✅ Robust API support for developers
✅ TRAI-complaint with high delivery rates
✅ Data privacy guaranteed
Cons of Shree SMS
⚠️ Pricing details require a sales inquiry
⚠️ May be overkill for small campaigns
⚠️ Not compliant with GDPR, TCPA or CITC
8. OzoneSMS
- Supported Regions: India
- Best For: Educational institutes and coaching centers
- WordPress Plugin Support: WP SMS
Overview of OzoneSMS
OzoneSMS is another Indian SMS gateway that provides efficient communication solutions for regional businesses and organizations.
It is particularly useful for schools and educational institutions, allowing managers to reach parents, students, and customers quickly. With rapid message delivery and compliance with Indian industry standards, it’s a reliable local solution.
OzoneSMS also supports integration with basic WordPress SMS plugins like WP SMS, making it a practical option for bloggers and eCommerce businesses.
Key Features of OzoneSMS
- Local DLT route optimization
- Unicode support
- Scheduled campaign sending
OzoneSMS Pricing Overview
| Feature | Details |
| Pricing Model | Credit packs |
| Starting Price | ~INR 0.13 per SMS |
| Free Trial | Yes |
| Minimum Commitment | None |
| Transparency | Published rates on request |
Pros of OzoneSMS
✅ Best for localized campaigns
✅ Affordable and consistent delivery
✅ Education-friendly use cases
Cons of OzoneSMS
⚠️ Not so famous
⚠️ No advanced analytics tools
⚠️ Not compliant with GDPR, TCPA or CITC
9. SMSGATEWAYHUB
- Supported Regions: India
- Best For: Bulk SMS, reseller panels, DLT-ready messaging
- WordPress Plugin Support: WP SMS or API-based integration
Overview of SMSGATEWAYHUB
SMSGATEWAYHUB is another local Indian SMS gateway. It’s specifically suitable for small to medium businesses, digital marketing agencies, and resellers.
The platform is great for promotional, transactional, and WhatsApp messages. Using SMSGATEWAYHUB, you can connect with your audience quickly and efficiently.
It’s also DLT-compliant, user-friendly, and has flexible APIs for easy integration with CRMs, eCommerce sites, and mobile apps.
Key Features of SMSGATEWAYHUB
- Reseller panel access
- Voice call & WhatsApp support
- OTP verification APIs
- SMS in multiple Indian languages
SMSGATEWAYHUB Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go, prepaid credits |
| Starting Price | ~INR 0.14 per SMS |
| Free Trial | Available with test credits |
| Minimum Commitment | None |
| Transparency | Regional pricing on the website |
Pros of SMSGATEWAYHUB
✅ Reseller-friendly with white labeling
✅ Good support and delivery analytics
✅ Multiple channel options
Cons of SMSGATEWAYHUB
⚠️ UI could be modernized
⚠️ No advanced chatbot or automation tools
⚠️ Not compliant with GDPR, TCPA or CITC
10. SMS Gateway Center
- Supported Regions: India
- Best For: Custom integrations and versatile use cases
- WordPress Plugin Support: WP SMS
Overview of SMS Gateway Center
SMS Gateway Center is another popular Indian SMS gateway that is famous for reliability, detailed delivery tracking, and flexible API integration options.
It can easily handle both bulk SMS campaigns and transactional alerts, making it a great option for businesses of all types and sizes.
SMS Gateway Center supports multiple delivery routes, and you can be sure about consistent message delivery even during high-traffic hours.
Another great point about this Indian SMS gateway is that it has real-time DLT registration assistance. This is a crucial feature for businesses that want to operate in India under TRAI’s regulatory framework.
SMS Gateway Center also has customized API solutions that allow you to easily integrate it with CRMs, websites, and mobile apps.
Key Features of SMS Gateway Center
- Multiple route selection (DND/Non-DND)
- WhatsApp API and push messages
- Dynamic Excel uploads and group messaging
SMS Gateway Center Pricing Overview
| Feature | Details |
| Pricing Model | Volume-based plans |
| Starting Price | ~INR 0.1250 per SMS |
| Free Trial | Yes (demo credits) |
| Minimum Commitment | None |
| Transparency | Online rate calculator available |
Pros of SMS Gateway Center
✅ Strong DLT support and delivery
✅ Works well with WordPress and eCommerce
✅ Great technical documentation
Cons of SMS Gateway Center
⚠️ The interface can feel difficult for non-expert users
⚠️ Advanced support may require an upgrade
⚠️ Not compliant with GDPR, TCPA or CITC
11. TripadaSMSBox
- Supported Regions: India
- Best For: Non-profits, schools, and co-ops
- WordPress Plugin Support: WP SMS
Overview of TripadaSMSBox
TripadaSMSBox is the last item on our list of the best SMS gateways for India. This SMS service provider offers reliable and user-friendly solutions for institutions, especially non-profits, NGOs, and schools.
You can be sure about consistent message delivery and straightforward operation when using this SMS gateway. Also, it has a stable performance and a responsive support team that makes your SMS journey easier than ever.
Key Features of TripadaSMSBox
- Pre-built templates
- Customizable delivery slots
- Bulk and individual messages
TripadaSMSBox Pricing Overview
| Feature | Details |
| Pricing Model | Tiered credits or monthly plan |
| Starting Price | ~INR 0.14 per SMS |
| Free Trial | Available on request |
| Minimum Commitment | None |
| Transparency | Simple and easy-to-read pricing |
Pros of TripadaSMSBox
✅ Good for structured messaging
✅ Local support teams
✅ Multiple message formats supported
Cons of TripadaSMSBox
⚠️ Not suited for enterprise campaigns
⚠️ No WhatsApp or voice support
⚠️ Not compliant with GDPR, TCPA or CITC
12. MSG91
- Supported Regions: India & Global
- Best For: Enterprise messaging, OTP, bulk SMS
- WordPress Plugin Support: WP SMS & custom plugins
Overview of MSG91
MSG91 is a leading cloud communication platform in India and one of the best SMS gateways in the country.
It offers a comprehensive suite of APIs for SMS, voice, email, and WhatsApp, enabling businesses to provide customer service across multiple channels.
Moreover, it has developer-friendly tools that are suitable for businesses ranging from startups to large enterprises. This SMS gateway supports billions of API calls, billions of SMS messages, and 1 billion OTPs per month.
Its scalability and reliability ensure that you can run consistent SMS campaigns even if your business grows rapidly. Additionally, MSG91 offers features like Segmento for contact management and targeted messaging.
Key Features of MSG91
- Smart SMS routing
- WhatsApp Business API
- Two-way messaging
- DLT-compliant
- Advanced analytics & webhooks
- Multi-language and Unicode support
MSG91 Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go, charges based on actual usage |
| Starting Price | ~INR 0.2 per SMS |
| Free Trial | Available (Limited Credits) |
| Minimum Commitment | None |
| Transparency | Custom quote based on volume |
Pros of MSG91
✅ Reliable delivery and uptime
✅ Multi-channel messaging (SMS, WhatsApp, email)
✅ Strong developer tools and documentation
✅ Supports DLT and OTPs
✅ Wide industry adoption
✅ Compliant with GDPR and TCPA
Cons of MSG91
⚠️ Slight learning curve for non-developers
⚠️ The interface may feel enterprise-heavy for small businesses
⚠️ Not compliant with CITC
13. Infobip
- Supported Regions: Global, India
- Best For: Omnichannel communication for enterprises
- WordPress Plugin Support: WP SMS
Overview of Infobip
Infobip is another global cloud communications platform that offers messaging via SMS, RCS, email, and WhatsApp.
Infobip is renowned for its compliance and rapid message delivery and is particularly popular in the financial and eCommerce sectors.
To grasp its scale, consider this: Infobip delivered over 258 billion SMS messages in 2024. That makes it one of the most reliable and scalable platforms for businesses of any size.
Infobip has an infrastructure of more than 800 direct telecom connections, ensuring high delivery rates and global reach.
Infobip has an effective RCS Business Messaging that is great for customer engagement. It lets you send rich, interactive messages directly from your website’s dashboard or within your app. It also has a secure messaging solution that is great for the delivery of sensitive information.
Key Features of Infobip
- End-to-end campaign automation
- Real-time delivery analytics
- India DLT compliant
- Customer journey orchestration tools
- 24/7 technical support
Infobip Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go or subscription |
| Starting Price | ~INR 0.30 per SMS (India) |
| Free Trial | Available |
| Minimum Commitment | Custom per client |
| Transparency | Quotation-based pricing |
Pros of Infobip
✅ Excellent support and SLAs
✅ DLT integration and reliability
✅ Advanced marketing automation
✅ Multi-language and Unicode messaging support
✅ Compliant with GDPR, TCPA and CITC
Cons of Infobip
⚠️ Not so good for startups
⚠️ Needs sales consultation to get started
14. Kaleyra
- Supported Regions: India & Global
- Best For: Fintechs and enterprises
- WordPress Plugin Support: API integration & third-party plugins like WP SMS
Overview of Kaleyra
Kaleyra was founded in India in 1999, but now, it’s a global entity headquartered in Milan, Italy. It’s a versatile cloud communications platform that allows your business to engage with your customers across multiple channels like SMS, voice calls, WhatsApp, push notifications, email, and chatbots.
Kaleyra emphasizes security, compliance, and rapid message delivery, making it a preferred solution in banking, logistics, and government services.
For example, Kaleyra has been used by institutions like City Union Bank and has provided a premium digital experience and customer engagement. Kaleyra has more than 1,600 operator connections across 190+ countries, making it a great option for global reach and reliability, especially in India.
In 2022, Kaleyra could handle 51.5+ billion messages and 8.1+ billion voice calls. This stat shows the capabilities and scalability of this SMS gateway.
Key Features of Kaleyra
- Secure and scalable messaging APIs
- SMS, WhatsApp, and Voice services
- Custom sender IDs
- Real-time delivery and failover routes
- GDPR and DLT-compliant
Kaleyra Pricing Overview
| Feature | Details |
| Pricing Model | Custom quote-based |
| Starting Price | ~INR 0.25 per SMS |
| Free Trial | Yes (demo request needed) |
| Minimum Commitment | Project-based commitment for enterprise users |
| Transparency | Based on requirements and volume |
Pros of Kaleyra
✅ Strong regulatory compliance
✅ Suitable for BFSI and high-security environments
✅ Diverse communication channels
✅ Global activity and support team
✅ Compliant with GDPR, TCPA and CITC
Cons of Kaleyra
⚠️ Higher cost for smaller businesses
⚠️ Focus on large-scale organizations
15. Gupshup
- Supported Regions: India & Global
- Best For: Conversational messaging
- WordPress Plugin Support: Zapier & WP SMS
Overview of Gupshup
Gupshup is a leading messaging platform that allows you to use various channels, including SMS, WhatsApp, RCS, and more.
It’s a great option for the creation of chatbots, automated messaging flows, and interactive campaigns. Gupshup is a preferred choice for sectors like banking, logistics, and political campaigns.
The platform offers AI-powered agents to simplify lead generation and customer interactions. More than 45,000 brands are using Gupshup’s capabilities in their communication and marketing strategies.
Key Features of Gupshup
- Flow builder for bot automation
- Omnichannel support (SMS, WhatsApp, RCS)
- Two-way messaging APIs
Gupshup Pricing Overview
| Feature | Details |
| Pricing Model | Freemium + Paid tiers |
| Starting Price | ~INR 0.22 per SMS |
| Free Trial | Available (limited features) |
| Minimum Commitment | None |
| Transparency | Usage-based dashboard pricing |
Pros of Gupshup
✅ Great for automation and bot workflows
✅ Multichannel chat & campaign builder
✅ WhatsApp API ready
✅ Compliant with GDPR and TCPA
Cons of Gupshup
⚠️ Slightly tech-heavy for beginners
⚠️ UI is not so user-friendly
⚠️ Not compliant with CITC
Conclusion: What SMS Gateway Is Best in India
Choosing the right SMS gateway depends on your budget and requirements. The following table compares the 15 best SMS gateways in India to help you in this regard:
| Provider | Best For | Pricing Model | Delivery Speed | Compliance |
| Fast2SMS | Startups, budget-conscious users | Prepaid Credits | High | TCPA |
| TheSMSBuddy | International messaging from India | Pay-as-you-go | Moderate | GDPR, TCPA |
| Tubelight Communications | Alerts, education, OTP | Prepaid Credits | Moderate | TCPA |
| SMSBharti | SMEs, regional messaging | Prepaid Credits | Moderate | – |
| Bulk SMS Hyderabad | Local businesses, education | Prepaid Credits | Moderate | – |
| Bulk SMS Gateway | Bulk SMS resellers, marketing | Prepaid, Volume-Based | Moderate | – |
| Shree SMS | Small businesses, promotions | Prepaid Credits | Moderate | – |
| OzoneSMS | Schools, regional outreach | Prepaid Credits | Moderate | – |
| SMSGATEWAYHUB | Bulk SMS, resellers, and small firms | Prepaid, Subscription | High | – |
| SMS Gateway Center | Custom workflows, reports | Prepaid, Custom | High | – |
| TripadaSMSBox | NGOs, co-ops, local orgs | Prepaid Credits | Moderate | – |
| MSG91 | Enterprises, developers | Pay-as-you-go | High | GDPR, TCPA |
| Infobip | Large enterprises use omnichannel | Custom, Volume-Based | High | GDPR, TCPA, CITC |
| Kaleyra | Finance, banks, government | Custom Contracts | High | GDPR, TCPA, CITC |
| Gupshup | Conversational bots, WhatsApp flows | Pay-as-you-go, Custom | High | GDPR, TCPA |
Overall, you can consider the following suggestions for your business in India:
- Enterprise & High-Security Use Cases: MSG91, Infobip, and Kaleyra.
- Startups, SMBs & Cost-Sensitive Businesses: Fast2SMS, OzoneSMS, TripadaSMSBox, and SMSBharti.
- International Messaging & Developer Tools: TheSMSBuddy and Infobip.
- Bots, Conversational Commerce, and WhatsApp Focus: Gupshup and SMSGATEWAYHUB.
- Custom Workflow & API-Driven Messaging: SMS Gateway Center, MSG91, and Infobip.
FAQs
Which SMS gateway is best in India?
MSG91, Textlocal, and Fast2SMS are among the best, depending on your use case (enterprise vs. startup).
Is Twilio SMS available in India?
Yes, Twilio supports SMS delivery in India and is DLT-compliant.
Is Twilio an Indian company?
No, Twilio is a U.S.-based company headquartered in San Francisco.
What is the cost of OTP SMS in India?
OTP SMS typically costs INR 0.12–0.30 per message, depending on volume and provider.
Which is the best OTP service in India?
MSG91, 2Factor, and Plivo are top choices for fast and reliable OTP services.
What is the SMS limit in India?
For promotional messages, TRAI limits 100 SMS per SIM per day (individual use); bulk messaging via DLT-registered platforms has no such limit.
Which company sends OTP in India?
Most major platforms use providers like MSG91, Karix (Jio Haptik), Infobip, and Twilio for OTP delivery.