How To Use Personalized SMS Campaigns To Increase Engagement?

Winner tips for personalized SMS campaigns!

SMS marketing might seem simple in the first look but it can be so tricky when you want to outperform your competitors.

You can’t expect success by sending text messages to every phone number.

If you want to get a high engagement rate and boost your sales, you need a friendly relationship with your audience.

It’s well established that more than 90% of people interact more with personalized recommendations and ads. 

The question is how to personalize your SMS campaigns.

In this blog post, we’ll explain the importance of personalized SMS marketing. Also, you’ll learn how to use WP SMS to run a successful campaign with personalized text messages.

5 Tips To Increase Engagement by Personalized SMS Campaigns

Take a look at the following tips to see how to use personalized SMS campaign to increase your engagement rate:

1. Segment Your Audience

You must put your feet in your customers’ shoes. When do you engage with SMS ads? Of course, when you receive a highly relevant SMS offering what you need, you’ll likely interact with it.

The thing is you might have various types of audiences and you need to behave differently.

Segmentation helps you divide your recipients into various groups and send relevant messages to each group.

You can consider the following factors when segmenting your recipients:

• Demographics: Age and gender are so important when it comes to offering products. For example, young adults might respond better to trendy product announcements, while older adults may prefer practical offers.
• Behavior: You need to consider the purchase history of your customers. For example, someone who bought fitness gear might be interested in workout accessories.
• Location: Users in different regions may have unique preferences or store availability.

Here is a sample SMS that shows how to segment your audience:

Segmentation has a great impact on the engagement rate of your SMS campaigns. The reason is that people feel you’ve considered their specific needs and interests.

2. Use the Recipient’s First Name

The easiest way to run personalized sms marketing campaigns is by using the first name of your customers.

When someone calls you by your first name, you feel more intimate. So don’t forget to use your customer’s first name to grab their attention and make the interaction feel personal.

This way, you can increase the likelihood of engagement. Take a look at the following example to see how it works:

3. Provide Time-Sensitive Offers

SMS campaigns are the best tools for creating urgency. You have to prepare limited-time offers to trigger FOMO (fear of missing out).

This way, you can motivate immediate actions during sales events or product launches. Of course, you need to add a sense of personalization to this urgency.

You can include custom recommendations in these urgent SMS campaigns to increase engagement rates.

Try to show that you understand the customer’s preferences. To do that, you need to analyze the purchase history or browsing behavior of your users.

For example, the following message shows how you can write an SMS to make the customer feel the offer is specifically for her and also she has a limited time to decide:

4. Use a Conversational Tone

Another way to run personalized SMS campaigns is by using a conversational tone to make your message feel approachable.

Avoid sounding robotic or overly formal because a friendly and conversational tone can engage the recipient more effectively.

Here is a sample personalized text message that uses a conversational tone to build a strong friendship with the recipient:

5. Leverage Localized Content

Localized content is also a great idea to run personalized SMS campaigns. When you consider the location, you can target the right people who can attend your event.

This strategy works well for promoting in-store events, regional sales, or location-specific services.

Localized messages make the customer feel seen and valued as part of a local community.

Take a look at the following sample localized text message:

4 Ways WP SMS Helps You Run Personalized SMS Campaigns

Now that you know the tricks to personalize your SMS campaigns, it’s good to get familiar with a great tool to run your campaigns.

WP SMS is one of the best WordPress SMS tools that lets you run personalized SMS campaigns from your site.

You can easily install it on your WordPress dashboard and get a wide variety of features from basic to advanced.

It supports more than 300 SMS gateways and offers various pricing plans for businesses of all sizes.

It’s great for bulk messaging no matter what the size of your campaign is. Take a look at some specific capabilities of WP SMS that help you run personalized SMS campaigns.

Custom Fields

WP SMS lets you use custom fields to insert subscriber-specific information into your SMS messages. This is great for implementing personalization in your SMS campaigns.

Custom fields include various items like:

• Name
• Phone number
• Recent purchase
• Additional details

These items easily make your SMS personalized without having to manage them manually or learn programming.

Besides, you can store and use subscribers’ preferences to send personalized content based on their preferences. It helps create a more relevant experience.

Don’t forget to choose your SMS service provider and configure the SMS gateway settings within the WP SMS plugin.

Segmentation

As said earlier, segmentation is a great method to personalize your SMS campaigns.

WP SMS lets you use your website’s users’ information to categorize them and send different text messages to them. 

It helps you send personalized SMS to each segment and be certain the content resonates with the specific interests of each group.

Also, this option is useful for businesses with multiple locations and branches to send location-specific messages or offers to subscribers.

Automation

Set up your automated SMS campaigns for special events through WP SMS PRO. For instance, you can send a welcome SMS right after users have completed their purchase or joined the platform.

Additionally, send them automated announcements to keep them informed about important events such as Black Friday, Holiday Season Sales, and Cyber Monday.

Of course, if you want to make your SMS campaigns more personalized, you can do the same for personal events like birthdays, anniversaries, etc.

Sending Order Status Updates

When your customers receive instant updates on their orders, they feel you have their back. This is another way to run personalized SMS campaigns.

Fortunately, WP SMS provides advanced features in this regard. It can be automated to send order status notifications for WooCommerce websites which is a great option for online stores.

Conclusion 

Personalized SMS campaigns usually have higher engagement rates compared with bulk messages that don’t consider personalization.

There are various methods to personalize your text messages from using the first names to segmenting the recipients.

To run personalized text message marketing campaigns, you’d better choose a versatile SMS tool like WP SMS.

It offers a range of features like segmentation, order notifications, and automation that simplify personalization.

Using WP SMS and the tips we offered, you can easily run highly engaged SMS marketing campaigns. So why wait? Try the demo of WP SMS to see if it can be helpful in your text message strategies.

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