How to Use SMS Marketing to Maximize Product Launches in 2025?

Make the most of SMS for product launches.

SMS marketing is one of the best methods for boosting sales and engaging with customers. It is especially effective when you want to launch a new product.

Although new communication channels like social media platforms are more attractive to people and businesses, SMS is still effective.

If you want to know how SMS can help product launches, you’d better read the following blog post.

We’ll explain how you can run SMS campaigns for product launches and gain maximum exposure. Also, we’ll introduce the features of WP SMS that help you automate your product launch SMS marketing campaigns.

Is It Worth Using SMS for Product Launches in 2025?

First, let’s review the benefits of SMS marketing for product launches to see why you need to use SMS:

1. High Engagement Rates: SMS has open rates of up to 98%, which is by far higher than other channels like email. So you can be sure that your product launch ads reach customers promptly and effectively.

2. Fast & Direct Communication: SMS has an immediate nature, which means people try to read their messages within minutes. So it’s great for time-sensitive campaigns like product launches. Also, they consider text messages more personal and direct, and this increases the effectiveness of product launch SMS marketing campaigns.

3. Cost-Effectiveness: SMS marketing is a cost-effective solution compared to traditional advertising channels.

4. Wide Reach: Almost everyone uses SMS, but many people don’t use email or social chat platforms. So if you want to reach as many people as possible in your product launch campaign, SMS is your best chance.

Unlike social media platforms like Instagram, where algorithms can limit the visibility of your posts, SMS reaches nearly every subscriber instantly. So don’t hesitate to leverage SMS marketing for your new product launches.

How to Build An SMS Marketing Strategy for Product Launches

We explained why SMS is a must for your product launch campaigns. However, it’s not that easy to implement. You need to build a strong strategy and use advanced tools to be able to reach a high ROI and outperform your competitors.

Here are proven tips that help you run successful SMS marketing campaigns for product launches in 2025.

Research Competitor SMS Campaigns

It’s a great idea to begin your SMS journey by analyzing successful SMS campaigns that your competitors have already run.

Try to look into important factors like:

• Timing and Frequency: Try to understand when your competitors start their campaigns. For example, one week before the launch of their product they start sending their messages.

• Messaging Content: Analyze the content of their messages in terms of offers, announcements, or calls to action.

• Cross Promotion: Try to detect how they combined their SMS marketing strategies with other channels like social media.

Using these factors, you can get familiar with the overall atmosphere of your industry and start your campaign with a better understanding.

Define Your Marketing Goals

Don’t start any project without knowing what exactly you want. SMS marketing campaigns for product launches are no exception and you have to clearly outline your objectives for the SMS campaign.

When you know your objectives, you can plan better and avoid trial and error and wasting your time/money.

Here are some examples of goals you can define for your product launch SMS campaign:

• Drive Sales: Increase online sales or pre-orders for the new product.
• Build Awareness: Spread the word about the product launch.
• Customer Engagement: Encourage interaction and feedback from your audience.

Remember that your goals need to be SMART (specific, measurable, achievable, relevant, and time-bound.) It’s worth spending time at this stage and defining your goals carefully.

Set Measurable Metrics

After defining goals, you need to determine how you want to measure them. Try to consider key performance indicators (KPIs) to track your product launch SMS campaign success. 

Here are some common metrics that you can use to measure your performance:

• Click-through Rate (CTR): Many times, you include your landing page links in your messages to drive traffic and boost sales. If you measure how many recipients interact with links, you can understand how successful your messages are.

• New Product Sales: Try to track how many customers have purchased the new product after receiving your SMS message.

• Opt-out Rates: Subscriber retention is also important and shows if your campaigns appeal to your audience.

Establish a Budget for the Product Launch SMS Campaigns

Budgeting is a critical stage in every marketing effort, and product launch SMS campaigns are no exception.

The cost of SMS marketing campaigns usually comprises the following items SMS gateways that usually charge per SMS sent. Other advanced tools and plugins are usually premium. You have to conduct research before choosing these platforms.

A well-defined budget ensures cost-efficiency and maximizes ROI from your SMS efforts.

Choose An SMS Tool That Fits Your Needs

One of the most important matters in an SMS campaign is the SMS platform you use. Without a versatile SMS tool, you can’t reach the desired goals and will waste your time and money.

Please bear in mind that nowadays, all SMS campaigns use advanced features like automation, segmentation, personalization, dynamic content, scheduling, etc.

So if you want to stay in the competition, you have to take advantage of these features. Several SMS platforms will offer all of these features and add-ons.

If you run an ecommerce business or use a WordPress website, your best choice is an SMS plugin like WP SMS that integrates well with your current platforms.

You can easily install it on your WordPress platform and run SMS campaigns through 300+ SMS gateways. Also, it offers lots of integrations like WooCommerce, Booking, GravityForm, etc.

It offers everything you need from an SMS tool for running an automated product launch SMS campaign.

Build a Laser-Targeted Subscriber List

Many marketers might think that the more people they reach out to, the better. If you’re one of those marketers, you’re making a great mistake.

SMS marketing is all about sending a relevant message to a potential customer who is highly likely to interact.

So, try to build a laser-targeted list of subscribers who might be willing to buy your new products.

Of course, previous customers are your priority, but you also need to reach out to new audiences.

It’s recommended to develop an opt-in strategy using website pop-ups, social media promotions, or in-store sign-ups.

Try to collect phone numbers for SMS marketing and clearly state why you’re sending the message. It’s obvious that offering incentives plays a crucial role in the success of your opt-in strategies. However, don’t push too hard for it because you might seem spammy and get blocked by the recipients.

Segment Your Audience for Personalized Messages

Although you’ve chosen only relevant subscribers, you still can’t be sure that all of them react the same to a single message.

For example, women and men, or Gen Z and the elderly, respond differently to your messages.

If you think there are various types of people on your list, try to behave differently to get maximum results.

Segmentation helps you divide your list into several groups and send tailored messages to each one.

Consider the following factors to segment your audience:

• Demographic factors like age, location, or gender.
• Behavioral factors like interests or purchasing behaviors.
• Lifecycle stages, like new prospects versus loyal customers.

Apart from segmentation, you also need to talk to each customer at a personal level. You might ask how you can send personalized messages to each subscriber in a bulk campaign.

Thanks to the dynamic content features of WP SMS, you can easily customize your messages according to each customer’s details.

Prepare Concise SMS Templates

The content of your SMS messages should be prepared before running the product launch campaign.

It’s recommended to prepare SMS templates for each type of message you want to send in your campaign.

Then, you can customize the template by considering factors like the name, date, product, CTA, offer, etc.

This way, you can send a personalized message containing the first name and other specific details of your subscribers without manual intervention.

To start with, you can consider the following SMS templates for different stages of your product launch campaign.

• Launch Announcement

• Exclusive Offer

• Reminder

Schedule Your Product Launch Promotional SMS Messages

Timing in SMS marketing is crucial, especially when it comes to product launches. If you don’t send your promotional messages on time, you can’t expect maximum conversion.

Try to divide your SMS product launch campaign into three stages and time them wisely:

• Teaser SMS Campaign: Send teaser SMS messages and countdowns in the weeks leading up to the product launch.

• Pre-Launch Offers: Offer exclusive discounts or incentives to build anticipation.

• Launch Day Alerts: Send reminders and immediate notifications when the product is available.

Apart from this timing, you need to consider the best hour to send the message. Avoid sending the SMS late at night or early in the morning because you might bother your audience and get blocked.

Consider An Omnichannel Marketing Strategy

SMS is great, but it’s not enough if you want to make the most of your product launch.

Try to integrate SMS with other marketing channels and display a consistent presence on all of them. This way, you can target all of the people on any channel and reach a high ROI. 

For example, think of these integrations:

• Email Marketing: Combine SMS with email campaigns for detailed product announcements and follow-ups.
• Social Media: Leverage the power of SMS messages through social platforms to reach a broader audience.
• Influencer Marketing: Collaborate with influencers to endorse your products and also promote your SMS opt-in campaigns.

Track and Measure the SMS Campaign Performance

Even the best strategies need to be reviewed in order to remove weaknesses. Try to regularly track the results of your SMS product launch campaign to measure your performance.

Now, the metrics and the goals you defined in the first steps help you analyze and optimize your SMS campaigns.

SMS Examples for A Successful Product Launch Campaign

Now, it’s good to review some successful SMS examples for product launch campaigns.

Product Teaser

Product teasers are common marketing campaigns for product launches. You have to prepare compelling SMS templates like the one below to grab the attention of your subscribers to the new product:

Early Access Offer

It’s essential to offer special offers like discounts or early access to loyal customers. This way, they believe that they’re part of your story and you appreciate their presence.

Product launches are great opportunities for VIP offers to your loyal customers and SMS marketing is the best way to do that.

The following SMS sample shows how to offer early access to a new product to VIPs:

Launch Day Reminder

People are so busy these days that they might forget the product launch day. SMS is the best tool to remind them of the date and also encourage them to buy the new product by offering a perk.

For example, the following SMS sample offers free shipping to entice customers to buy the newly launched product:

Event Promotion

You can hold events and promote them using SMS marketing. Of course, online events can be more comfortable for customers to attend. 

It’s good to offer something valuable to encourage attendance. For example, the following SMS offers exclusive prizes and asks audiences to try to win the prize:

Post-Launch Follow-Up

Even after the launch of your product, you shouldn’t stop communicating with your audience, especially those who have bought something from you. 

Post-launch SMS for product launches has a great impact on the trust and loyalty of your customers. Look at the SMS below to see how it works:

Final Thoughts

SMS marketing is one of the most effective means of generating leads and boosting sales. It’s particularly useful for promoting product launch campaigns because it’s immediate and direct with a high response rate. 

Running a successful SMS campaign for product launches requires a strong strategy, careful planning, and creativity in SMS ideas. 

Instead of focusing on the new product, try to build a community of loyal customers due to its long-term benefits. 

To run an efficient SMS campaign for product launches, you need to use a versatile tool like WP SMS. 

It helps you segment your audience, create templates with dynamic content, and automate your campaigns effortlessly. So why wait? Get started right now by trying the demo version of WP SMS.

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