What’s the best SMS gateway for Italy?
Italy has millions of small and medium-sized businesses (SMBs) and is one of Europe’s most dynamic markets.
This fierce competition makes it difficult for many businesses to generate leads. So, you need to think of a way to reach numerous customers efficiently and securely.
One of the best approaches is to create an omnichannel marketing strategy that includes social media, email, and SMS marketing to maximize your reach.
If you choose smart SMS tools, you can expect a high engagement rate in your SMS campaigns. The key to reaching this success is the SMS gateway you use.
You need to choose the best SMS provider in Italy based on your budget, the scale of your campaign, and the features you need.
That’s why we’ve gathered the list of top SMS gateways in Italy to help you select the best one for your SMS marketing campaign. In this article, we’ll explore how businesses can use SMS for WooCommerce stores in Italy to boost customer engagement and sales using WP SMS.
1. Smshosting
- Supported Regions: Italy
- Best For: SMEs, eCommerce, healthcare
- WordPress Plugin Support: WP SMS
Overview of Smshosting
Smshosting is a famous SMS gateway provider in Italy, offering a complete suite of tools designed to help businesses enhance their communication strategies.
The platform provides full API access, a comprehensive dashboard, and advanced campaign features such as contact segmentation, scheduling, and SMS surveys. This makes it suitable for both bulk SMS campaigns and transactional SMS services in Italy, like OTPs, alerts, and notifications.
Smshosting also integrates with CRM systems and automation tools such as Zapier, facilitating streamlined workflows.
A major advantage of Smshosting is its commitment to compliance. As one of the leading GDPR-compliant SMS providers in Italy, it ensures secure data handling and customer privacy.
Key Features of Smshosting
- Bulk and transactional SMS
- CRM & Zapier integration
- Webhooks and delivery reports
- Two-Way SMS in Italy
- Email-to-SMS functionality
- Custom sender ID configuration
- SMS surveys and polls
Smshosting Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go |
| Starting Price | ~€0.056 per SMS |
| Free Trial | Yes (Starter package with basic tools) |
| Minimum Commitment | None |
| Pricing Transparency | Clear and upfront pricing |
Pros of Smshosting
✅ Feature-rich
✅ Easy WordPress integration
✅ Local customer support
✅ GDPR compliant
✅ Supports contact segmentation
✅ Customizable sender IDs
Cons of Smshosting
⚠️ Limited international delivery
⚠️ No explicit TCPA & CITC compliance information
⚠️ Limited language support (primarily Italian)
Installation and Setup
Finally, it’s time to learn how to set up Smshosting on the WordPress dashboard so that you can send SMS using the WP SMS plugin.
Here’s a quick step-by-step guide to get you started:
1. Get the Credentials from Smshosting
Each SMS gateway gives you credentials and other details of its APIs to let you configure it.
2. Connect the Gateway to WP SMS
Now, you have two options to configure the SMS gateway on your dashboard. You can set it up manually or use the setup wizard for configuration.
In the first option, navigate to SMS on your WordPress dashboard, and then go to Settings → SMS Gateway.
You must choose your SMS gateway from the list and paste the required credentials. Finally, click Save Changes.
To do it using the setup Wizard (WP SMS v7.0 +), you need to go to the same path and click Re‑run Setup Wizard and follow the guided steps to configure the SMS gateway.
3. Verify Activation
Finally, try to double-check everything using the Gateway Overview panel and make sure that the SMS gateway status shows as active.
2. Comilio
- Supported Regions: Italy & Europe
- Best For: Developers, marketing agencies
- WordPress Plugin Support: WP SMS
Overview of Comilio
Comilio is an Italian SMS gateway that provides direct connections to Italian carriers and offers reliable and fast message delivery.
Designed for developers and marketing agencies, Comilio specializes in programmable messaging, robust APIs, and white-label services.
As a result, you can easily integrate it into various platforms and applications. For example, you can use the WP SMS plugin to integrate this SMS gateway into your WordPress website.
As one of the top Italy SMS API providers, Comilio supports multiple protocols (HTTP, SMTP, SMPP), making it easy to integrate into websites, apps, and third-party platforms. WordPress users can also connect it via the best SMS plugin for WordPress in Italy, WP SMS, for seamless setup.
Comilio is the best bulk SMS service for Italian businesses that reaches numerous customers across Italy and Europe.
Key Features of Comilio
- Alphanumeric sender ID
- HTTP/SMTP/SMPP APIs
- SMS status callbacks
- Two-way messaging support
- Customizable sender names
- High-volume messaging capabilities
Comilio Pricing Overview
| Feature | Details |
| Pricing Model | Tiered & Pay-as-you-go |
| Starting Price | ~€0.039 per SMS |
| Free Trial | Yes |
| Minimum Commitment | None |
| Pricing Transparency | Clear and upfront pricing |
Pros of Comilio
✅ White-label friendly
✅ GDPR compliance
✅ Flexible integration options
✅ Supports HTTP, SMTP, and SMPP protocols
✅ Real-time delivery tracking
✅ Customizable sender IDs
✅ Scalable for high-volume campaigns
Cons of Comilio
⚠️ Advanced features require technical know-how
⚠️ Limited documentation in non-Italian languages
⚠️ No explicit TCPA & CITC compliance
3. Dot4all
- Supported Regions: Italy
- Best For: Local government, education, healthcare
- WordPress Plugin Support: WP SMS
Overview of Dot4all
Dot4all is a specialized SMS gateway provider in Italy, ideal for public sectors and compliance-required industries like healthcare.
The platform places a strong emphasis on secure data handling and robust reporting features. So, if you have a business that prioritizes data privacy and regulatory compliance in Italy, Dot4all is a top-rated option.
In addition, it has integration capabilities with CRM and ERP systems, which is great for communication workflows within institutional infrastructures.
Key Features of Dot4all
- Secure data handling
- Comprehensive logging and compliance tools
- CRM and ERP integration
- Custom API support
- Role-based access controls
- Detailed delivery reports
- Two-way messaging
Dot4all Pricing Overview
| Feature | Details |
| Pricing Model | Custom pricing |
| Starting Price | On request |
| Free Trial | Not specified |
| Minimum Commitment | None |
| Pricing Transparency | Requires direct inquiry |
Pros of Dot4all
✅ Reliable delivery for sensitive sectors
✅ GDPR compliance
✅ Comprehensive documentation
✅ Strong data security measures
✅ Customizable sender IDs
Cons of Dot4all
⚠️ Not ideal for high-volume marketing campaigns
⚠️ Limited international delivery options
⚠️ No explicit TCPA & CITC compliance information
4. Aruba
- Supported Regions: Italy
- Best For: Existing Aruba clients, web hosting bundles
- WordPress Plugin Support: WP SMS
Overview of Aruba
Aruba is one of the most established IT and hosting companies in the country, and it also provides a reliable transactional SMS service in Italy. Its SMS features are bundled with hosting, email, and PEC plans.
The platform provides a cohesive communication solution for businesses. It has a web-based SMS dashboard and includes a basic API for messaging.
While it doesn’t provide advanced marketing or bulk campaign features, Aruba is ideal for companies that need to send SMS to Italian numbers for critical notifications such as verification codes, alerts, and other essential transactional messages.
Key Features of Aruba
- Web-based SMS platform
- API for integrations
- Ideal for verification codes and alerts
- Integration with Aruba hosting services
Aruba Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go |
| Starting Price | ~€0.05 per SMS |
| Free Trial | Not specified |
| Minimum Commitment | None |
| Pricing Transparency | Clear and upfront pricing |
Pros of Aruba
✅ Convenient for existing Aruba clients
✅ Integrated with other Aruba services
✅ Secure data handling practices
✅ GDPR compliance
✅ 24/7 customer support
Cons of Aruba
⚠️ Limited marketing tools
⚠️ Limited international delivery options
⚠️ No explicit TCPA & CITC compliance information
5. Skebby
- Supported Regions: Italy & Global
- Best For: Omnichannel campaigns, businesses of all sizes
- WordPress Plugin Support: WP SMS
Overview of Skebby
Skebby is a leading SMS gateway for Italy, trusted by businesses of all sizes. It supports both traditional SMS and Rich Communication Services (RCS), making it a flexible choice for marketing campaigns, customer engagement, and transactional alerts.
The platform is widely recognized as one of the top-rated Italy-based SMS gateways for omnichannel marketing. With powerful features like SMS landing pages, surveys, two-way SMS in Italy, and automation tools, it allows businesses to run high-performing campaigns.
Key Features of Skebby
- Marketing tools (SMS landing pages, surveys)
- Two-way messaging
- Zapier & CRM integrations
- RCS messaging support
- Scheduled messaging
- Customizable sender IDs
- API access for developers
- Real-time delivery reports
Skebby Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go |
| Starting Price | ~€0.038 per SMS |
| Free Trial | Yes |
| Minimum Commitment | None |
| Pricing Transparency | Clear and upfront pricing |
Pros of Skebby
✅ Comprehensive features
✅ Excellent for marketing campaigns
✅ Flexible integration
✅ Customizable sender IDs
✅ Multi-language support
✅ GDPR-compliant data handling
Cons of Skebby
⚠️ Additional charges for premium services
⚠️ Limited international delivery options
⚠️ No explicit TCPA & CITC compliance information
⚠️ Requires technical expertise
⚠️ Limited pre-built integrations
6. SubitoSMS
- Supported Regions: Italy
- Best For: Retailers, B2C marketing
- WordPress Plugin Support: Custom API
Overview of SubitoSMS
SubitoSMS is one of the top-rated Italian SMS gateways suitable for businesses of all sizes. It offers a user-friendly dashboard and advanced automation tools that help you easily connect with potential customers.
The SMS platform supports all the features you need for successful B2C marketing campaigns. This is the best SMS gateway for retailers that need a fast deployment of SMS campaigns.
Key Features of SubitoSMS
- Autoresponders
- Campaign scheduling
- Real-time reports
- Custom API integration
- Personalized sender IDs
- Contact list management
- Delivery status tracking
- Secure data handling
SubitoSMS Pricing Overview
| Feature | Details |
| Pricing Model | Subscription & Usage-based |
| Starting Price | ~€0.041 per SMS |
| Free Trial | Not specified |
| Minimum Commitment | None |
| Pricing Transparency | Requires direct inquiry |
Pros of SubitoSMS
✅ Excellent for recurring SMS offers
✅ High deliverability rates
✅ User-friendly dashboard
✅ Quick campaign setup
✅ Compliant with GDPR
✅ Customizable sender IDs
✅ Responsive customer support
✅ Secure data handling practices
Cons of SubitoSMS
⚠️ Limited technical documentation
⚠️ Not ideal for high-volume marketing campaigns
⚠️ Limited international services
⚠️ No explicit CITC & TCPA compliance information
7. SMSSender
- Supported Regions: Italy
- Best For: Financial services and alerts
- WordPress Plugin Support: Custom API
Overview of SMSSender
SMSSender is another Italian SMS gateway platform suitable for financial services and alerts. If you have a business in a special sector where timely and secure message delivery is important, you need an SMS gateway like SMSSender.
For example, banks, utilities, and organizations require urgent notifications. So, you must use SMSSender to ensure messages such as OTPs and PINs are delivered fast.
The platform focuses on compliance with Italian and European regulations, and you can be sure about your sensitive information.
Key Features of SMSSender
- One-Time Password (OTP) and PIN messaging
- Low-latency routing for rapid delivery
- Transactional priority queueing
- Custom API integration
- Real-time delivery reports
SMSSender Pricing Overview
| Feature | Details |
| Pricing Model | Usage-based |
| Starting Price | ~€0.042 per SMS |
| Free Trial | Not specified |
| Minimum Commitment | None |
| Pricing Transparency | Requires direct inquiry |
Pros of SMSSender
✅ Highly reliable delivery
✅ Ideal for banks and utilities
✅ Fast, low-latency routing
✅ Strong data security
✅ Meets Italian compliance rules
✅ Flexible API integration
✅ Scales with business needs
Cons of SMSSender
⚠️ Weak for marketing use
⚠️ Not built for bulk campaigns
⚠️ Limited global coverage
⚠️ No CITC & TCPA compliance info
8. GatewayAPI
- Supported Regions: Italy & Global
- Best For: Developers & SaaS integrations
- WordPress Plugin Support: WP SMS
Overview of GatewayAPI
GatewayAPI is a developer-friendly SMS gateway used across Europe, including Italy. It offers comprehensive API documentation, strong webhooks, and advanced analytics, making it suitable for developers and SaaS integrations.
Key Features of GatewayAPI
- REST API with OAuth2
- Global number validation
- Detailed delivery logs
- Two-way messaging support
- Webhook integrations
- Global number validation feature
GatewayAPI Pricing Overview
| Feature | Details |
| Pricing Model | Pay-as-you-go |
| Starting Price | ~€0.034 per SMS |
| Free Trial | Yes (credit available) |
| Minimum Commitment | None |
| Pricing Transparency | Clear and upfront pricing |
Pros of GatewayAPI
✅ Advanced analytics tools
✅ Comprehensive API documentation
✅ High scalability for growing needs
✅ Real-time delivery tracking
✅ Robust webhook integrations
✅ GDPR-compliant data handling
✅ Supported by WP SMS
Cons of GatewayAPI
⚠️ Not compliant with CITC and TCPA
⚠️ Pricing details not publicly disclosed
Conclusion: Choosing the Right SMS Gateway in Italy
Now that you know the best SMS gateways in Italy, you can make a better decision. Take a look at the following table to compare these SMS providers and choose a suitable one for your business:
| Provider | Starting Price | Best For | WP SMS | Compliance |
|---|---|---|---|---|
| Smshosting | ~0.045€ | SMEs & CRM | ✅ Yes | GDPR |
| Comilio | ~0.039€ | Developers & Agencies | ✅ Yes | GDPR |
| Dot4all | Custom | Compliance sectors | ✅ Yes | GDPR |
| Aruba | ~0.05€ | Web hosting clients | ✅ Yes | GDPR |
| Skebby | ~0.038€ | Campaigns & marketing | ✅ Yes | GDPR |
| SubitoSMS | ~0.041€ | Retail campaigns | ❌ Custom | GDPR |
| SMSSender | ~0.042€ | OTPs & alerts | ❌ Custom | GDPR |
| GatewayAPI | ~0.034€ | Developers & SaaS | ✅ Yes | GDPR |
You must consider your budget, requirements, the scale of your campaigns, and the features of the SMS gateways to choose the right SMS gateway for your business.
Overall, we can suggest the following Italian SMS gateways for different conditions:
- SMBs & eCommerce: Smshosting, SubitoSMS
- Marketing Campaigns: Skebby, Comilio
- Developers: GatewayAPI, Comilio
- Secure & Regulated Use: Dot4all, SMSSender
- Startups: EasyCNC
FAQs
What is the best SMS gateway in Italy?
It depends on your needs. For example, Comilio is one of the top choices in Italy for its local support, API flexibility, and GDPR compliance.
How to send SMS to Italy?
Use an SMS gateway like Comilio or GatewayAPI and include Italy’s country code (+39) before the number.
Is there a free SMS gateway?
No! Almost all SMS gateways in Italy are paid. However, some of them offer free trials.