7 Most Popular Brazil SMS Gateways in 2025

Do you know the best SMS Gateway for Brazil’s businesses?

While many businesses use social media for communication, SMS is still one of the best channels for promotional and transactional messaging.

SMS should be an essential part of your marketing and customer service strategy. Automated and personalized text messaging services will greatly enhance your engagement and customer loyalty.

Of course, you need to equip your business with advanced SMS tools to automate your communication and increase the ROI of your campaigns.

For example, you need a reliable SMS gateway with coverage in the regions where you want to run your campaigns. In this blog post, we’ll introduce the 7 top SMS gateways in ‌‌‌Brazil to help you choose the best one for your business.

1. Sonora Tecnologia

• Supported Regions: Brazil
• Best For: Niche or small-scale local messaging
• WP SMS Compatibility: Fully Supported

Overview of Sonora Tecnologia

Sonora Tecnologia is a Brazilian SMS gateway provider. It enables businesses to send and receive SMS messages through various platforms.

Using this SMS gateway, you can run SMS campaigns in Brazil, send bulk messages, transactional alerts, and take advantage of two-way communication.

Key Features of Sonora Tecnologia

• Local SMS delivery
• Direct carrier routes
• Bulk Messaging
• API Integration
• Delivery Reports and Analytics

Sonora Tecnologia Pricing Overview

Item	Details
Starting Price	Not publicly available
Payment Model	Unknown
Monthly Plans	Unknown
Minimum Commitment	Unknown
Price Transparency	Low

Pros of Sonora Tecnologia

✅ Likely LGPD compliant

✅ Local Brazilian network knowledge

✅ Supported by WP SMS

Cons of Sonora Tecnologia

⚠️ No public pricing

⚠️ Unknown feature set

⚠️ Unknown certifications

Sonora Tecnologia Installation and Setup

Finally, it’s time to learn how to set up Sonora Tecnologia on the WordPress dashboard so that you can send SMS using the WP SMS plugin.

Here’s a quick step-by-step guide to get you started:

1. Get the Credentials from Sonora Technologia

Each SMS gateway gives you credentials and other details of its APIs to let you configure it.

2. Connect the Gateway to WP SMS

Now, you have two options to configure the SMS gateway on your dashboard. You can set it up manually or use the setup wizard for configuration.

In the first option, navigate to SMS on your WordPress dashboard, and then go to Settings → SMS Gateway.

You must choose your SMS gateway from the list and paste the required credentials. Finally, click Save Changes.

To do it using the setup Wizard (WP SMS v7.0 +), you need to go to the same path and click Re‑run Setup Wizard and follow the guided steps to configure the SMS gateway.

3. Verify Activation

Finally, try to double-check everything using the Gateway Overview panel and make sure that the SMS gateway status shows as active.

2. TWW (Sinch)

• Supported Regions: Brazil, Global
• Best For: Enterprise messaging, global reach
• WP SMS Compatibility: Fully supported

Overview of TWW (Sinch)

TWW was a famous Brazilian SMS provider until it was acquired by global CPaaS giant Sinch. Today, it has a global infrastructure and is still serving Brazilian businesses.

It’s designed for companies that need reliable delivery, scalability, and integration flexibility. It has powerful APIs that make it valuable for enterprises with large-scale needs.

Key Features of TWW (Sinch)

• Global delivery infrastructure
• Strong local carrier support
• Powerful developer APIs
• Omnichannel platform options

TWW (Sinch) Pricing Overview

Item	Details
Starting Price	Based on volume and country
Payment Model	Usage-based
Monthly Plans	Available (custom)
Minimum Commitment	None
Price Transparency	Low (via direct sales only)

Pros of TWW (Sinch)

✅ Reliable global reach

✅ GDPR, LGPD compliant

✅ Strong API library

✅ Scalable platform

Cons of TWW (Sinch)

⚠️ No TCPA or CITC

⚠️ Pricing requires direct inquiry

⚠️ May be excessive for small businesses

3. Zenvia

• Supported Regions: Brazil, Latin America
• Best For: Multichannel messaging, WhatsApp API, mid-to-large businesses
• WP SMS Compatibility: Not supported

Overview of Zenvia

Zenvia is a well-known name among Brazil’s communication platforms. It’s not just an SMS gateway; you can use it to connect with your customers through WhatsApp, voice calls, email, and more, via a user-friendly dashboard.

Zenvia follows Brazil’s data protection laws (LGPD) and covers all of Latin America. Additionally, it has strong connections with local mobile networks, ensuring your messages are delivered smoothly.

Zenvia is great for automating things like delivery updates, payment alerts, and customer support messages. It also works well with many popular CRM systems.

The only drawback is that it’s not supported by WP SMS, but you can integrate it into your WordPress website using a custom API.

Key Features of Zenvia

• Multichannel: SMS, WhatsApp, voice, email
• WhatsApp Business API
• Automation flows & smart templates
• Developer API with solid documentation

Zenvia Pricing Overview

Item	Details
Starting Price	From ~$0.03/SMS
Payment Model	Pay-as-you-go or subscription
Monthly Plans	Starting around $20/month
Minimum Commitment	None (Starter tier)
Price Transparency	Moderate (base prices; volume discounts not detailed)

Pros of Zenvia

✅ Strong presence in Brazil

✅ Multichannel capabilities

✅ WhatsApp API support

✅ No minimum commitment

✅ CRM integration

✅ User-friendly interface

✅ Reliable local delivery

Cons of Zenvia

⚠️ Pricing is not so transparent

⚠️ Limited international expansion tools

⚠️ Advanced features might be expensive

⚠️ Languages may be limited

⚠️ Not compliant with CITC

4. SMSdev

• Supported Regions: Brazil
• Best For: Developers, local API-based messaging
• WP SMS Compatibility: Not supported

Overview of SMSdev

SMSDev is a Brazilian SMS gateway that helps you send and receive text messages through a simple API. It’s a good option for developers who want to add messaging features to their apps or systems without much technical difficulty.

SMSDev has over 10 years of experience and ensures that messages are delivered within 10 seconds.

Thanks to smart algorithms and backup servers, SMSdev offers a high delivery rate, and you can count on it as a reliable SMS provider in Brazil.

It has a simple API and supports HTTP methods like GET and POST. Using SMSdev, you can send messages in bulk and use features like scheduling messages, automatic link shortening, and real-time delivery reports.

SMSDev also provides an SMPP (Short Message Peer-to-Peer) protocol option that allows thousands of messages to be sent per minute. This is great for businesses that need to handle large volumes of messages.

SMSDev offers great API solutions that make it easier to integrate with various applications and services.

In summary, SMSDev is a reliable and developer-friendly solution for businesses in Brazil that want to improve their communication through SMS.

Key Features of SMSdev

• REST API with simple docs
• Brazilian carrier optimization
• Transactional and bulk SMS

SMSdev Pricing Overview

Item	Details
Starting Price	~R$0.13/SMS for 5,000 messages
Payment Model	Pay-as-you-go
Monthly Plans	Not required
Minimum Commitment	None
Price Transparency	High (pricing page available)

Pros of SMSdev

✅ Likely LGPD compliant

✅ Great for dev teams

✅ Cost-effective in Brazil

Cons of SMSdev

⚠️ No GDPR, TCPA, or CITC

⚠️ No advanced features

⚠️ No international support

5. Infobip

• Supported Regions: Global (including Brazil)
• Best For: Omnichannel campaigns, global reach
• WP SMS Compatibility: Fully supported

Overview of Infobip

Infobip is a global SMS gateway platform with services in over 190 countries, including Brazil. It can handle billions of SMS messages each month and also supports email, voice, push, and chat app communications.

It’s an enterprise-friendly platform and fully compliant with international and local data protection regulations. Infobip is ideal for Brazilian financial institutions, government services, and e-commerce businesses that need strong API support and delivery guarantees.

Key Features of Infobip

• International messaging
• Full omnichannel platform
• Compliance and security-focused
• Smart routing & analytics

Infobip Pricing Overview

Item	Details
Starting Price	~$0.01 per SMS
Payment Model	Pay-as-you-go
Monthly Plans	From $49/month, plus channel usage fees.
Minimum Commitment	None
Price Transparency	Moderate (contact for details)

Pros of Infobip

✅ GDPR, TCPA, CITC compliant

✅ Reliable enterprise-grade delivery

✅ Secure and compliant infrastructure

✅ Smart routing

Cons of Infobip

⚠️ Can be overwhelming for SMBs

⚠️ Learning curve for advanced tools

6. SMS.to

• Supported Regions: Global (including Brazil)
• Best For: Budget-friendly bulk SMS
• WP SMS Compatibility: Fully supported

Overview of SMS.to

SMS.to is a simple and affordable SMS gateway with a strong presence in Brazil. This SMS gateway helps Brazilian businesses send text messages to customers around the world.

One of the main reasons businesses in Brazil choose SMS.to is its user-friendly dashboard. It’s perfect for small businesses and startups that want to send marketing messages, alerts, reminders, or verification codes.

It offers a clean API that works with many programming languages, making it suitable for developers. It’s easy to integrate into websites, apps, or other systems.

SMS.to supports two-way messaging, so your customers can reply to your texts if needed. As a result, SMS.to is useful for support, feedback, or confirming appointments.

Key Features of SMS.to

• Quick-start API
• SMS, Viber, and email
• Basic analytics and reporting
• Campaign scheduling
• Two-way massaging

SMS.to Pricing Overview

Item	Details
Pricing	~€0.022 per SMS (to Brazil)
Payment Model	Pay-as-you-go
Monthly Plans	None required
Minimum Commitment	None
Price Transparency	High (published rates)

Pros of SMS.to

✅ GDPR compliant

✅ Transparent pricing

✅ Easy to start

✅ Cost-effective

Cons of SMS.to

⚠️ Not compliant with TCPA and CITC

⚠️ Basic features only

⚠️ Limited automation tools

7. EasySendSMS

• Supported Regions: Global (including Brazil)
• Best For: Small businesses, international bulk SMS
• WP SMS Compatibility: Fully supported

Overview of EasySendSMS

EasySendSMS is the last item on our list of top SMS gateways in Brazil. This is a global SMS provider with full services in Brazil and is great for sending bulk text messages across the world.

If you want a fast, easy way to reach your global customers without needing to set up anything too technical, this is the best option for you.

The good news is that you can use the platform right from the web. So, there’s no need for complicated software or deep integrations.

You can log in, upload your contact list, write your message, and send it out without technical knowledge.

Overall, EasySendSMS is a good fit for Brazilian businesses that look for a simple solution to send bulk messages quickly and affordably.

Key Features of EasySendSMS

• Bulk SMS with volume discounts
• Two-way messaging in some regions
• Web dashboard and API support
• Delivery reports included

EasySendSMS Pricing Overview

Item	Details
Pricing	~$0.013–$0.09 per SMS (volume-based)
Payment Model	Pay-as-you-go
Monthly Plans	Not required
Minimum Commitment	None
Price Transparency	High (full price chart available)

Pros of EasySendSMS

✅ GDPR compliant

✅ Budget-friendly rates

✅ Quick setup

✅ Transparent pricing

Cons of EasySendSMS

⚠️ No TCPA or CITC compliance

⚠️ No multichannel features

⚠️ Basic reporting only

Conclusion: Which SMS Gateway Is Best in Brazil?

Here is a quick comparison between the 7 top SMS gateways in Brazil:

Provider	Compliance	Best For	Starting Price
Sonora Tecnologia	LGPD	Limited public information available	Not publicly available
TWW (Sinch)	LGPD, GDPR, TCPA	High-volume global messaging, enterprise solutions	Based on volume and country
Zenvia	LGPD, GDPR	Multichannel messaging, WhatsApp API integration	~$0.03/SMS
SMSdev	LGPD	Developer-focused SMS API, local Brazilian businesses	~R$0.13/SMS for 5,000 messages
Infobip	GDPR, TCPA, CITC	Scalable CPaaS, omnichannel campaigns	~$0.01/SMS
SMS.to	GDPR	Quick setup, cost-effective bulk messaging	~€0.022/SMS (to Brazil)
EasySendSMS	GDPR	Budget-friendly bulk SMS, two-way messaging	~$0.013–$0.09/SMS (volume-based)

To choose the best SMS gateway, you need to consider your business requirements, budget, and the scale of your SMS campaigns.

Here is an overall suggestion to choose among these SMS gateways in Brazil:

• SMBs & eCommerce: Sonora Tecnologia, Zenvia, SMSdev
• Marketing Campaigns: Zenvia, TWW (Sinch), Infobip
• Developers: Infobip, SMS.to, Zenvia
• Secure & Regulated Use: Infobip, TWW (Sinch), Zenvia
• Startups: SMS.to, EasySendSMS, SMSdev

FAQs