10 Top SMS Gateways for Businesses in Europe in 2025

If you want to reach European customers, you need to think of a valid SMS gateway for Europe.

A gateway helps you automate your text communications and send transactional and promotional text messages from your computers.

Some of the SMS gateways also help you integrate SMS with other channels like social media, email, and website, to maximize your performance. If you can build an omnichannel marketing strategy, you can outperform your competitors.

That’s why we’ve gathered a list of top SMS gateways in Europe to help you in your marketing strategy. We’ll also explain how you can use WP SMS to integrate these gateways with your WordPress website and run your campaigns easier than ever.

1. HelloSMS

• Supported Regions: Europe
• Best For: Startups and developers
• WordPress Plugin Support: WP SMS

Overview of HelloSMS

HelloSMS is a European SMS gateway that is famous for its simplicity and fast setup. It is great for startups and tech-savvy users who want to add SMS features to their tools or websites using a clean dashboard.

It’s also one of the best SMS API providers in the EU that supports bulk messaging, scheduled sends, and simple integrations with tools like WordPress.

HelloSMS offers full REST API support and good documentation, along with GDPR compliance, which is important for any EU-based business.

Key Features of HelloSMS

• REST API
• Bulk messaging
• Scheduled messages
• Simple WordPress integration
• Contact lists
• Delivery reports
• GDPR compliance
• Email-to-SMS support
• Free sandbox mode
• Alphanumeric sender ID

HelloSMS Pricing Overview

Pros of HelloSMS

✅ Easy to use

✅ Good for developers

✅ Low starting price

✅ GDPR compliant

✅ Supported by WP SMS

Cons of HelloSMS

⚠️ Limited advanced features

⚠️ No mobile app

⚠️ No support for WhatsApp or RCS

⚠️ Not CITC or TCPA compliant

HelloSMS Installation and Setup

Let’s learn how to set up HelloSMS on the WordPress dashboard so that you can send SMS by WP SMS plugin.

Here’s a quick step-by-step guide to get you started:

1. Get the Credentials from HelloSMS

Each SMS gateway gives you credentials and other details of its APIs to let you configure it.

2. Connect the Gateway to WP SMS

Now, you have two options to configure the SMS gateway on your dashboard. You can set it up manually or use the setup wizard for configuration.

In the first option, navigate to SMS on your WordPress dashboard, and then go to SMS → Settings → SMS Gateway.

You must choose your SMS gateway from the list and paste the required credentials. Finally, click Save Changes.

To do it using the setup Wizard (WP SMS v7.0 +), you need to go to the same path and click Re‑run Setup Wizard and follow the guided steps to configure the SMS gateway.

3. Verify Activation

Finally, try to double-check everything using the Gateway Overview panel and make sure that the SMS gateway status shows as active.

2. GTX Messaging

• Supported Regions: Europe, Global
• Best For: Global reach and reliability
• WordPress Plugin Support: WP SMS

Overview of GTX Messaging

GTX Messaging was founded in Cologne, Germany, in 2006. It is a well-known SMS gateway provider in Europe. It’s now operating under Message Mobile GmbH and is really popular for its reliability and quick delivery.

It offers a wide range of communication services, including SMS, RCS, WhatsApp, and Telegram messaging. GTX can integrate SMS campaigns into existing business processes.

The platform focuses on reliability and cost-efficiency, making it a great option for both small businesses and large enterprises in Europe.

Key Features of GTX Messaging

• Global SMS & VoIP services
• Two-way messaging
• Custom routing & failover
• SMS Webtool
• REST & SMPP APIs
• OTP API
• RCS Business Messaging support

GTX Messaging Pricing Overview

Pros of GTX Messaging

✅ Global reach

✅ Reliable delivery

✅ GDPR compliant

✅ Easy-to-use Webtool

✅ Supported by WP SMS

Cons of GTX Messaging

⚠️ Developer needed for integration

⚠️ Pricing not public

⚠️ Limited analytics

⚠️ Not TCPA/CITC compliant

3. Comilio

• Supported Regions: Italy & Europe
• Best For: Developers, marketing agencies
• WordPress Plugin Support: WP SMS

Overview of Comilio

Comilio is an SMS gateway based in Italy that provides direct connections and fast message delivery to European businesses.

It’s great for developers and marketing agencies in Europe that focus on programmable messaging capabilities.

It offers strong APIs and white-label services to businesses of all sizes and types. As a result, you can easily integrate it into various platforms and applications like WordPress websites.

It’s one of the best bulk SMS gateways for businesses that want to reach numerous customers across Europe.

Key Features of Comilio

• Alphanumeric sender ID
• HTTP/SMTP/SMPP APIs
• SMS status callbacks
• Supports HTTP, SMTP, and SMPP protocols
• Two-way messaging support
• Customizable sender names
• High-volume messaging capabilities

Comilio Pricing Overview

Pros of Comilio

✅ White-label friendly

✅ GDPR compliance

✅ Flexible integration options

✅ Supported by WP SMS

✅ Real-time delivery tracking

✅ Customizable sender IDs

✅ Scalable for high-volume campaigns

Cons of Comilio

⚠️ Advanced features require technical expertise

⚠️ Limited documentation in other languages

⚠️ No compliance with TCPA & CITC 

4. SMS.dk

• Supported Regions: Denmark & Europe
• Best For: Enterprises prioritizing secure, compliant messaging
• WordPress Plugin Support: WP SMS

Overview of SMS.dk

SMS.dk is operated by Compaya A/S in Copenhagen and stands out as a premier SMS gateway service in Europe, especially Scandinavia and Denmark.

It’s renowned for its reliable and secure messaging solutions. SMS.dk ensures full compliance with GDPR standards and offers a user-friendly REST API compatible with various programming languages.

As a result, you can easily integrate it into diverse applications. Additionally, you can leverage the WP SMS plugin to integrate SMS functionalities directly into your WordPress websites.

Key Features of SMS.dk

• RESTful APIs
• UTF-8 support for international characters
• Annual ISAE-3000 audits for data security

SMS.dk Pricing Overview

Pros of SMS.dk

✅ Strong data security and compliance

✅ Flexible API integration

✅ No setup or monthly fees

✅ Supports multiple languages

✅ WordPress integration via WP SMS

✅ GDPR-compliant

Cons of SMS.dk

⚠️ Bulk pricing requires direct consultation

⚠️ Limited public documentation

⚠️ Not compliant with CITC and TCPA

5. TheSMSBuddy

• Supported Regions: Europe and Global
• Best For: Budget-friendly international messaging
• WordPress Plugin Support: WP SMS

Overview of TheSMSBuddy

TheSMSBuddy is a cost-effective SMS gateway provider in the world. It’s headquartered in India, but it services businesses across global markets, including Europe and the UK.

It’s ideal for freelancers, NGOs, and small businesses and offers reliable SMS delivery at low rates.

TheSMSBuddy allows you to send messages via a simple web dashboard or through API integrations. Its platform also supports WhatsApp messaging, basic automation, delivery tracking, and WordPress integration via the WP SMS plugin.

It might lack some advanced enterprise features, but it’s a great choice for small to mid-scale messaging needs.

Key Features of TheSMSBuddy

• Global SMS delivery
• WhatsApp API
• Real-time delivery tracking
• Free trial credits
• WordPress integration
• SMPP support
• WooCommerce ready
• Simple dashboard
• Automated messaging
• GDPR compliant

TheSMSBuddy Pricing Overview

Pros of TheSMSBuddy

✅ Low-cost

✅ Free trial

✅ Global reach

✅ WhatsApp support

✅ GDPR compliant

✅ Supported by WP SMS

Cons of TheSMSBuddy

⚠️ Limited features

⚠️ Small support team

⚠️ Not CITC compliant

⚠️ Not suited for large enterprises

6. Esendex

• Supported Regions: UK, Ireland, France, Germany, Spain, Italy, and wider Europe
• Best For: Scalable, multichannel messaging for enterprises
• WordPress Plugin Support: NO

Overview of Esendex

Esendex is a UK-based SMS gateway provider serving over 45,000 businesses across Europe.

He has over two decades of experience in the communication industry. Esendex is now a great SMS option for organizations that need reliable, secure, and scalable communication tools.

It offers a multichannel platform that includes SMS, RCS, WhatsApp, voice, and email, which is ideal for enterprises that need an omnichannel marketing strategy.

Moreover, Esendex has ISO 27001 certification and full GDPR compliance. So, it’s suitable for regulated sectors like healthcare, finance, and government.

Esendex also provides strong APIs, a user-friendly web platform, and real-time delivery tracking. So, you can personalize messages with sender IDs, automate campaigns, and integrate messaging directly into CRMs or internal systems.

Finally, you can be sure about the support teams because they’re local to your country, particularly in the UK, Spain, Germany, France, and Italy.

Key Features of Esendex

• ISO 27001 certified
• SMS, RCS, WhatsApp, voice, email
• Real-time delivery reports
• Two-way SMS
• Custom sender ID
• Easy-to-use APIs
• Message scheduling
• GDPR compliant

Esendex Pricing Overview

Pros of Esendex

✅ Wide EU coverage

✅ Multichannel options

✅ Fast delivery

✅ Secure (ISO 27001)

✅ GDPR compliant

✅ Good support

Cons of Esendex

⚠️ Some features need tech setup

⚠️ Extra cost for add-ons

⚠️ Not TCPA compliant

⚠️ Not CITC compliant

⚠️ Not supported by WP SMS

7. Text Anywhere

• Supported Regions: UK, Europe, & Global
• Best For: Enterprises and healthcare providers
• WordPress Plugin Support: WP SMS and custom API

Overview of Text Anywhere

Text Anywhere is another UK-based SMS gateway with a strong presence in other European countries.

It’s well-known for security, compliance, and enterprise support. Text Anywhere is specifically used in industries like healthcare, education, and public service, thanks to its GDPR and ISO 27001 certifications.

The good news is that it supports bulk SMS, voice, MMS, and multi-user access, which is great for an omnichannel strategy. Text Anywhere is great for big teams that need account-level control, custom routing, and strict data handling rules.

Key Features of Text Anywhere

• ISO 27001 certified
• Voice, SMS, and MMS
• Multi-user support
• UK data storage
• SLA-backed uptime
• WordPress integration
• Delivery reporting
• Bulk SMS tools
• Secure APIs

TextAnywhere Pricing Overview

Pros of Text Anywhere

✅ Secure for healthcare and finance

✅ Easy NHS integration

✅ Great customer support

✅ Supported by WP SMS

✅ Transparent pricing

✅ GDPR compliance for messaging in Europe

✅ TCPA compliant

Cons of Text Anywhere

⚠️ Not cheap for small businesses

⚠️ Interface complex for beginners

⚠️ Not CITC compliant

8. Sinch

• Supported Regions: Global
• Best For: Large enterprises, multichannel messaging
• WordPress Plugin Support: WP SMS & Custom API integration

Overview of Sinch

Sinch is a well-established SMS gateway for cross-border businesses. It’s headquartered in Sweden and delivers SMS, voice, video, and rich messaging through channels like WhatsApp and RCS.

Sinch is a cloud communications provider and supports high-volume, mission-critical messaging. It’s a strong choice for large European organizations that need scale, reliability, and flexibility.

The platform provides powerful RESTful APIs for integration. Also, it has features like two-factor authentication (2FA), custom sender IDs, and real-time analytics.

Sinch has enterprise-grade infrastructure and security and is fully GDPR compliant. So, you can use it as a reliable European SMS gateway for large campaigns.

Key Features of Sinch

• SMS, voice, and video messaging
• REST APIs
• WhatsApp & RCS support
• Two-factor authentication (2FA)
• Global reach
• Real-time analytics
• GDPR compliant
• Secure infrastructure
• Custom sender ID
• Scalable platform

Sinch Pricing Overview

Pros of Sinch

✅ Multichannel messaging

✅ Strong global delivery rates

✅ Enterprise-grade scalability

✅ Supported by WP SMS

✅ Reliable APIs

✅ GDPR, CITC, and TCPA compliant

Cons of Sinch

⚠️ No public pricing

⚠️ Not ideal for small businesses

⚠️ No free trial

⚠️ Support response can vary

9. TextMagic

• Supported Regions: Global
• Best For: Small to medium-sized businesses
• WordPress Plugin Support: WP SMS

Overview of TextMagic

TextMagic is a versatile messaging platform that is great for small and medium-sized businesses in Europe. It’s based in the UK but has a strong presence in other European countries.

TextMagic offers a user-friendly web interface and mobile apps for iOS and Android. It also supports several channels like SMS, email-to-SMS, and WhatsApp messaging.

It offers lots of useful features like two-way messaging, scheduled texts, and contact list management. TextMagic is ideal for customer support, notifications, and marketing campaigns.

It can also be easily integrated with a WordPress website using the WP SMS plugin. So, you can send transactional and promotional messages to your website’s visitors, especially to your ecommerce customers.

Key Features of TextMagic

• Bulk SMS sending
• Two-way messaging
• Email-to-SMS functionality
• Scheduled messaging
• Contact list management
• Message templates
• Delivery reports
• Mobile apps for iOS and Android
• API for integrations
• WhatsApp Business integration
• GDPR compliant

TextMagic Pricing Overview

Pros of TextMagic

✅ User-friendly interface

✅ Affordable for small businesses

✅ Mobile apps available

✅ Supported by WP SMS

✅ WhatsApp Business integration

✅ GDPR compliant

Cons of TextMagic

⚠️ Can become costly at high volumes

⚠️ Not compliant with CITC

10. MessageBird

• Supported Regions: Global
• Best For: Omnichannel communication
• WordPress Plugin Support: WP SMS & Custom API integration

Overview of MessageBird

MessageBird is the last item on our list of top SMS gateways for European businesses. It’s a cloud communications company based in Amsterdam, the Netherlands.

Bird was founded in 2011 and has since grown into one of Europe’s most prominent CPaaS (Communications Platform as a Service) providers.

This SMS gateway helps you communicate with your customers using SMS, voice, email, and popular messaging apps like WhatsApp, Telegram, Facebook Messenger, and WeChat. MessageBird lets you centralize all your customer communication in a single platform.

It’s great for both startups and large enterprises looking to reach global customers. MessageBird also provides advanced features like REST APIs, real-time analytics, custom sender IDs, and two-way messaging.

Key Features of MessageBird

• SMS, voice, and chat messaging
• Omnichannel communication
• REST APIs for integration
• Two-way messaging
• Global number coverage
• Message tracking and analytics
• Custom sender ID

MessageBird Pricing Overview

Pros of MessageBird

✅ Supports multiple communication channels

✅ Global reach with high deliverability

✅ Scalable for large businesses

✅ Supported by WP SMS

✅ Comprehensive API offerings

✅ GDPR & TCPA compliant

Cons of MessageBird

⚠️ Pricing details not publicly available

⚠️ Three-month minimum contract

⚠️ No free trial offered

⚠️ May be complex for small businesses

⚠️ Not compliant with CITC

Final Thoughts: Which European SMS Gateway Is Best?

To choose the best SMS gateway for a European business, you need to consider several factors, including your budget, requirements, coverage, and features you need.

We reviewed some of the best SMS gateways in the EU, and here is a quick comparison between them:

Now, you can decide better about these SMS gateways. Overall, we can suggest them for the following applications:

• Large Campaigns & Enterprise-Scale Messaging: Sinch, Esendex, MessageBird, and GTX Messaging

• Small to Medium-Sized Businesses (SMBs): TextMagic, TheSMSBuddy, SMS.dk, and HelloSMS

• Developers & Custom Integrations: HelloSMS, Comilio, and GTX Messaging

• Healthcare & Regulated Industries: TextAnywhere, Esendex, and SMS.dk

• International and Multi-Regional Messaging: Sinch, MessageBird, GTX Messaging, and TheSMSBuddy

FAQs