15 Best SMS Gateways for WooCommerce Stores in 2025

How to choose an effective SMS gateway for WooCommerce businesses.

If you want to reach out to more customers for your WooCommerce store and keep them loyal to your business, you need a strong communication strategy.

Although new communication channels like social media have changed the way businesses interact with their customers, you can’t ignore other methods like SMS.

SMS is still one of the most effective ways to reach customers, advertise your products, and provide customer service.

SMS helps you send order notifications, one-time passwords, and last-minute updates to numerous customers with minimal manual intervention.

Thanks to SMS tools, you can automate your text messaging and run bulk campaigns with a high ROI. Of course, you have to choose the right tool according to your requirements and budget.

For example, you must choose an SMS gateway that is compatible with WordPress websites and WooCommerce stores.

In this guide, we’re breaking down 15 top SMS gateways for WooCommerce in 2025. You can find details on features, pricing, advantages, and drawbacks of the best options to choose the right SMS gateway for your business.

1. Twilio

• Supported Regions: 200+ Countries
• Best For: Scalable enterprise messaging
• WooCommerce Plugin Support: YITH SMS, WP SMS, Texty

Overview of Twilio

Twilio is a big name in cloud communications services and is used by more than 300,000 businesses and over 10 million developers in the world.

It’s specifically famous for flexible APIs that support everything from SMS and voice to WhatsApp and other channels.

It’s the best SMS gateway for enterprise-level SMS campaigns and businesses that want to scale.

It’s also great for WooCommerce businesses as it’s compatible with all the plugins and third-party tools you need for your online stores.

Key Features of Twilio

• REST API for SMS, Voice, WhatsApp
• Two-factor authentication tools
• Encrypted messaging
• Global delivery with low latency
• Real-time monitoring & analytics

Twilio Pricing Overview

Pros of Twilio

• Extensive API documentation
• Omnichannel support
• Global scalability
• Excellent delivery rates
• Highly customizable workflows

Cons of Twilio

• Can be expensive for small businesses
• Requires developer expertise for setup

Installation and Setup

Now, it’s time to learn how to connect this SMS gateway to your online store.

As mentioned earlier, many of the SMS gateways are compatible with WP SMS, which makes the setup process super easy.

Here’s a quick guide to configuring WooCommerce SMS gateways using WP SMS:

1. Go to the WP SMS Plugin

Open your WordPress dashboard. In the sidebar, find the WP SMS plugin and open its settings panel.

2. Select Your SMS Gateway

Go to the Gateway tab and choose your preferred SMS gateway from the dropdown list.

3. Add Your Gateway Credentials

Now, you’ll need to enter some details such as your API key, sender ID, or access token. These are typically provided by your SMS gateway provider when you buy it subscription. Remember that each provider may ask for slightly different information.

4. Save Your Configuration

Scroll down and click Save Changes to apply the new settings.

5. Confirm Activation

Make sure your SMS gateway is active within the plugin dashboard. If not, double-check your credentials and try again.

2. Vonage (formerly Nexmo)

• Supported Regions: Global
• Best For: Two-way messaging and international stores
• WooCommerce Plugin Support: Texty, WP SMS, WC – APG

Overview of Vonage

Vonage is another solid choice for WooCommerce SMS marketing campaigns. It’s specifically good for businesses that need a reliable, large-scale messaging solution.

It’s renowned for infrastructure that spans the globe, so it’s useful for stores that want to reach out to customers in different regions.

Another great aspect of Vonage is its consistently high delivery rates and powerful analytics tools. As a result, it will provide everything you need to run an omnichannel marketing campaign on a large scale.

Key Features of Vonage

• Advanced real-time analytics
• Smart routing
• Two-way SMS capabilities
• Easy integration with multiple plugins

Vonage Pricing Overview

Pros of Vonage

• High deliverability
• Strong global coverage
• Secure infrastructure
• Supports various messaging formats
• GDPR compliant

Cons of Vonage

• Slightly limited plugin support
• Pricing may increase for premium services

3. MessageBird

• Supported Regions: 240+ Countries
• Best For: Omnichannel automation
• WooCommerce Plugin Support: WooSMS, custom APIs

Overview of MessageBird

This is a famous bird that brings all your communication tools, like SMS, WhatsApp, email, and voice, into an easy-to-use platform.

MessageBird has numerous standout features like the Flow Builder, which is a visual tool that makes it simple to automate your customer interactions.

In other words, you can answer your customers without needing to write any code. This makes MessageBird a great pick for your eCommerce brands. Using this SMS gateway, you can keep your messaging consistent across different channels without using multiple dashboards.

Key Features of MessageBird

• SMS + WhatsApp Business API
• No-code workflow builder
• Global compliance & secure delivery
• CRM and marketing automation integration

MessageBird Pricing Overview

Pros of MessageBird

• Omnichannel platform
• Drag-and-drop campaign creation
• Great for international campaigns
• GDPR compliant
• Supports real-time delivery analytics

Cons of MessageBird

• Premium features come with a higher cost
• Slight learning curve for new users

4. BulkGate

• Supported Regions: 100+ Countries
• Best For: Small WooCommerce stores
• WooCommerce Plugin Support: BulkGate WooCommerce Plugin, WP SMS

Overview of BulkGate

BulkGate ranks number four on our list of the best SMS gateways for WooCommerce. It’s a great option for WooCommerce users who are running small shops.

It’s specifically built to make sending/receiving messages for WooCommerce stores straightforward.

The good news is that, along with SMS, it also supports Viber. This is a rare service among the SMS gateways and helps reduce SMS messaging costs.

Key Features of BulkGate

• Viber + SMS integration
• Two-way messaging
• Automation and scheduling tools
• Real-time delivery status tracking

BulkGate Pricing Overview

Pros of BulkGate

• WooCommerce-native plugin
• Support for multiple channels
• Affordable pricing for startups
• Arabic character support
• Easy to set up

Cons of BulkGate

• UI can be too simple for larger teams
• Some compatibility issues with HPOS

5. Clickatell

• Supported Regions: Global
• Best For: Time-sensitive alerts
• WooCommerce Plugin Support: Texty, WC – APG, WP SMS

Overview of Clickatell

Clickatell has a good reputation for providing a strong messaging infrastructure. It’s great for time-sensitive communications like one-time passwords (OTPs), transactional alerts, and emergency notifications. 

It was founded in 2000 and is now a global leader in mobile communications. It offers APIs and platforms that help your business get in touch with your users through SMS, WhatsApp, and other chat channels.

You can rely on Clickatell even in areas with high network congestion or limited connectivity. So, you can be sure that your messages reach customers without delay.

Key Features of Clickatell

• High-speed message delivery
• Two-way messaging
• Detailed delivery reports
• Integration with global carriers

Clickatell Pricing Overview

Pros of Clickatell

• Great for urgent or OTP messages
• Excellent deliverability rates
• Responsive customer support
• Detailed analytics dashboard
• Compatible with popular plugins

Cons of Clickatell

• Not ideal for multi-channel campaigns
• Lacks some advanced automation

6. Plivo

• Supported Regions: Global
• Best For: Developer-led integrations
• WooCommerce Plugin Support: Texty, WP SMS

Overview of Plivo

Plivo is often seen as a cost-effective alternative to Twilio. It offers a simpler API experience that appeals to developers and small and medium-sized WooCommerce businesses.

It has all the features you need for your online store, from two-way messaging and intelligent call routing to broad international number support. Overall, Plivo is a great choice for you if you’re looking for both functionality and affordability.

Key Features of Plivo

• Global number coverage
• Secure two-way SMS
• Voice & SMS API
• Smart delivery routing

Plivo Pricing Overview

Pros of Plivo

• Cheaper than Twilio
• Fast setup for developers
• Reliable infrastructure
• Global reach
• Scalable for growth

Cons of Plivo

• Requires developer support
• UI is less intuitive than others

7. Sinch

• Supported Regions: 600+ Networks
• Best For: Rich SMS experiences (MMS, RCS)
• WooCommerce Plugin Support: WP SMS, custom APIs

Overview of Sinch

Sinch supports MMS, RCS, and other advanced messaging options along with SMS. This is a great SMS gateway to help your WooCommerce business connect with customers in richer, more engaging ways.

It is headquartered in Stockholm, Sweden, and is great for medium and enterprise needs in 200+ countries.  

Key Features of Sinch

• Rich messaging (RCS, MMS)
• Real-time message analytics
• Verified sender ID
• Global mobile operator access

Sinch Pricing Overview

Pros of Sinch

• Access to rich messaging features
• Secure and verified channels
• Real-time dashboards
• Carrier-grade network
• Ideal for marketing campaigns

Cons of Sinch

• Slightly complex setup
• Best for medium-to-large stores, not small

8. Infobip

• Supported Regions: Global
• Best For: Enterprise messaging and fraud protection
• WooCommerce Plugin Support: WP SMS, custom integration

Overview of Infobip

Infobip is also great for WooCommerce businesses because it combines SMS, email, voice, and chat apps to provide a great marketing experience.

Using this SMS gateway, you can easily manage customer communication across multiple channels.

They have designed Infobip for large-scale operations, fraud protection, and compliance in online communications. It has effective tools to map and optimize the customer journey.

Key Features of Infobip

• Advanced segmentation and personalization
• Omnichannel marketing workflows
• Smart fraud protection
• Real-time dashboards and campaign insights

Infobip Pricing Overview

Pros of Infobip

• Powerful for enterprise-scale messaging
• Supports multiple communication channels
• High security and fraud mitigation
• Customizable with rich API options
• GDPR and ISO certified

Cons of Infobip

• Overkill for small businesses
• Requires integration and planning

9. ClickSend

• Supported Regions: Global
• Best For: Multi-channel marketing
• WooCommerce Plugin Support: WP SMS, custom APIs

Overview of ClickSend

ClickSend is a versatile communication platform that lets your WooCommerce business stay connected with your customers through multiple channels, including SMS, email, direct mail, and voice messaging.

If you’re an online retailer who is looking to change the way you engage with your audience, this is your best chance.

ClickSend offers easy integration and allows you to automate notifications like order confirmations or shipping updates to be sent effortlessly.

It also has a user-friendly dashboard and customizable automation features that make it easy for you to start your journey as a beginner.

It’s a preferred choice for both small businesses and enterprise-level companies that want to improve their customer engagement.

Key Features of ClickSend

• SMS + email + fax + voice messaging
• Campaign scheduling
• Global delivery optimization
• Message tracking and receipts

ClickSend Pricing Overview

Pros of ClickSend

• Multi-channel versatility
• Strong delivery rates
• Easy to manage campaigns
• Great support and docs
• GDPR compliant

Cons of ClickSend

• Not the cheapest
• UI could use more customization

10. Telnyx

• Supported Regions: Global
• Best For: Programmable SMS with number insights
• WooCommerce Plugin Support: WP SMS, custom APIs

Overview of Telnyx

Telnyx is famous for powerful and flexible SMS APIs. This SMS gateway is ideal for developers and eCommerce businesses that need more than just basic messaging features.

It provides local and toll-free numbers to give users greater control over how and where their messages are sent.

It supports features like number verification, message delivery tracking, and intelligent routing. More importantly, it has a developer-first approach with extensive documentation and support for real-time messaging use cases. 

Low latency and great flexibility for programming have made it one of the most popular SMS gateways for developers.

Key Features of Telnyx

• Global number lookup
• Toll-free messaging
• Detailed delivery analytics
• Encrypted messaging

Telnyx Pricing Overview

Pros of Telnyx

• Flexible number types
• Developer-focused
• Excellent delivery analytics
• Secure and scalable
• U.S.-based support

Cons of Telnyx

• Developer skills required
• UI is less friendly than competitors

11. Octopush

• Supported Regions: Global
• Best For: Simple, transactional SMS
• WooCommerce Plugin Support: WP SMS

Overview of Octopush

Octopush is a simple but versatile SMS gateway for WooCommerce store owners who want to have automated customer communication.

You can easily send order updates, time-sensitive alerts, and run promotional messages with  Octopush. It delivers a user-friendly experience with minimal setup required without technical expertise.

Octopush can easily be integrated with popular eCommerce tools and plugins and provide reliable message delivery. Octopush is really popular among small and medium-sized businesses, and they appreciate its competitive pricing and responsive customer support.

Key Features of Octopush

• Easy bulk sending
• Delivery receipts
• SMS templates
• Unicode & international characters

Octopush Pricing Overview

Pros of Octopush

• Fast to integrate
• Clean and simple UI
• Affordable and effective
• No tech knowledge needed
• Supports basic personalization

Cons of Octopush

• Limited campaign features
• Less scalable for enterprise use

12. Easy Send SMS

• Supported Regions: Global
• Best For: Small stores with basic needs
• WooCommerce Plugin Support: WP SMS

Overview of Easy Send SMS

Easy Send SMS is another SMS gateway for small and mid-sized WooCommerce businesses. If you prioritize simplicity and speed over complex features, this is your best choice.

It’s great for handling essential SMS marketing tasks like order confirmations, low-stock notifications, and brief customer alerts.

It has a minimal design and is suitable for users who want to start sending messages without facing difficulties in configuration. You might think that Easy Send doesn’t have advanced tools, but it’s important to note that it’s the best option for doing the basics.

Many small business owners love its quick setup and clean interface because they need an easy way to keep customers in the loop. 

Key Features of Easy Send SMS

• Basic SMS campaign tools
• Bulk messaging
• Lightweight plugin
• Quick setup

Easy Send SMS Pricing Overview

Pros of Easy Send SMS

• Beginner-friendly
• WooCommerce-specific
• Easy to configure
• Reliable delivery
• Great for order notifications

Cons of Easy Send SMS

• Minimal analytics
• No automation tools

13. Messente

• Supported Regions: Europe & Global
• Best For: GDPR-compliant secure messaging
• WooCommerce Plugin Support: WP SMS, custom APIs

Overview of Messente

Secure messaging and data privacy are so important in SMS campaigns, and WooCommerce is no different. Messente is a strong SMS gateway that focuses on GDPR-compliant messaging.

This platform offers direct connections to mobile carriers to ensure reliable message delivery. This is a crucial feature for time-sensitive communications like order confirmations and one-time passwords.

Messente is fully compliant with GDPR, DORA, and ISO27001:2022 standards. Moreover, Messente is perfect for global OTP delivery and provides pre-registered sender IDs.

So, you can expand your business and get into new markets without worrying about the complexities of local compliance. ​

Key Features of Messente

• Direct carrier routing
• GDPR-ready compliance tools
• Advanced analytics
• Multi-language support

Messente Pricing Overview

Pros of Messente

• High delivery rates
• Strong in EU regions
• API flexibility
• Focus on compliance
• Real-time delivery stats

Cons of Messente

• Premium pricing
• Lacks built-in plugin features

14. TextMagic

• Supported Regions: Global
• Best For: Ease of use for non-tech users
• WooCommerce Plugin Support: WP SMS, custom APIs

Overview of TextMagic

TextMagic was founded in 2001 and is now operating primarily in the US, UK, Canada, and Australia. It serves small and medium-sized businesses with a pay-as-you-go or subscription-based pricing model.

It’s famous for security, automation, and real-time analytics for optimizing engagement. TextMagic has a user-friendly dashboard that works well even if you don’t have a tech background.

Key Features of TextMagic

• Bulk SMS manager
• Web, desktop, and mobile apps
• Email-to-SMS integration
• Reporting dashboard

TextMagic Pricing Overview

Pros of TextMagic

• Intuitive platform
• Easy to import contacts
• Excellent customer support
• Flexible for any user level
• Scheduled campaigns

Cons of TextMagic

• Minor delays under load
• Fewer integration options

15. Notify

• Supported Regions: Global
• Best For: HIPAA-compliant & secure messaging
• WooCommerce Plugin Support: WP SMS, custom APIs

Overview of Notify

The last WooCommerce SMS gateway on our list is a great option for sending and receiving text messages programmatically via API, email, or websites.

Notify has a strong focus on privacy, and that’s why industries like healthcare and finance use this SMS gateway.

It supports both SMS and fax, offers real-time reporting, and provides secure APIs for easy integration.

Key Features of Notify

• HIPAA-compliant platform
• Secure API integrations
• Delivery insights and logging
• Fax + SMS combo services

Notify Pricing Overview

Pros of Notify

• Affordable and secure
• Healthcare compliant (HIPAA)
• Broad integration options
• Includes fax capabilities
• Clean interface

Cons of Notify

• Not as mainstream
• Learning curve for setup

What SMS Gateway Is Best for WooCommerce

Choosing the best SMS gateway for WooCommerce businesses depends on various factors like requirements, scale, region, and budget.

All the SMS gateways we introduced have APIs and support SMS plugins like WP SMS. Also, you can use all of them for two-way messaging and enjoy a free trial to test their capabilities.

So what? Which one is best for your WooCommerce business? Take a look at the following table to compare them according to your requirements:

Overall, you can consider the following criteria to choose the right SMS gateway for your business:

• Enterprise-Level Businesses: Twilio, Infobip, and Sinch.
• Small to Medium-Sized Businesses (SMBs): ClickSend, BulkGate, SMS Alert, and Easy Send SMS.
• Automation and Marketing Campaigns: Omnisend, Drip, and Sendinblue.
• Global Reach and Compliance: Vonage (Nexmo) and MessageBird.
• Budget-Conscious Options: TextMagic and Octopush.

FAQs