10 Top Christmas Text Message Ideas for Businesses

What do you send as a Christmas text message to your customers?

Many businesses have focused on social media platforms for advertising and have forgotten the power of SMS. You’re making a great mistake if you’re one of these business owners.

Although media-based channels like Instagram and TikTok are more attractive, SMS is still an effective means of marketing. 

In this blog post, we’re going to explain why you need to leverage the power of SMS for the upcoming Christmas.

Also, we’ll review some creative ideas for Christmas text message marketing campaigns to let you make the most of them. Finally, you can count on our help at WP SMS and contact us for any questions about your SMS marketing requirements.

Why Use Christmas Text Message Marketing?

Christmas is one of the best events for businesses to boost their sales and strengthen their connection with customers.

The question is how to reach out to customers at Christmas. Text message marketing is one of the most effective ways to communicate with people at events in a limited time.

This is due to SMS’s immediate nature. Remember that the majority of people try to read their messages, while many don’t use other channels like email. 

Now, let’s take a look at the benefits of SMS marketing for Christmas:

• High Engagement Rates: Most recipients read their messages and try to react to them. This means the engagement rate of SMS marketing is high, perfect for an event like Christmas.

• Instantaneous Reach: SMS is ideal for last-minute promotions because the majority of people read their messages within 3 minutes. So Christmas SMS marketing can be really beneficial.

• Personalized Experience: SMS has the power to make your marketing campaigns personalized and send specific messages to each customer. This will improve customer experience, leading to brand loyalty and more sales.

10 Creative Christmas SMS Ideas for Your Business

Now that you know the benefits of using Christmas text message marketing, let’s review some of the most successful SMS ideas for the upcoming Christmas:

1. Holiday Countdown Fun

Using a countdown is great for SMS marketing at events like Christmas. This creates a sense of urgency and builds excitement as Christmas approaches.

For example, you can send a countdown of 3 days and send a small holiday tip, offer, or trivia each day. 

You can change the discount and also the text in each SMS. Please bear in mind to avoid sending too many text messages like this because your customers might get annoyed and unsubscribe.

2. Personalized Christmas Playlist

Try to build a friendship with your customers this Christmas. Sharing your favorite playlist with them at Christmas via SMS can be a great idea.

So create a Spotify playlist with festive songs. Of course, you have to make sure that the songs resonate with your brand identity. 

This is a unique touch that shows your brand’s personality and if you combine it with some smart offers, it can do miracles. Consider the following SMS sample to see how Christmas playlist text messages work:

3. Digital Christmas Card

Another great Christmas text message idea would be a digital Christmas card. You have to design a unique and creative card and send it via SMS to say Merry Christmas and add a personalized touch to your connection with your customers.

Take a look at the following SMS template to see how it can help your business at Christmas:

4. Recipe Surprise

Many people look for new recipes to try at Christmas and enjoy a different meal with their family members. 

This is another great opportunity for your business to reach out to your customers to share a recipe and also offer them something special.

Try to offer something that customers can try at home and link it to your brand or product. Again, you need to pay attention to your brand’s style and make sure that it resonates with the recipe you offer. Here is an example of this Christmas text message:

5. Memory Lane Message

Reminding customers about the previous interactions of your brand with them can also be effective. 

Use SMS to share a nostalgic memory or social media post from the past Christmas and invite them to buy the same product this year.

Avoid appearing too promotional and just focus on authenticity and tradition in these messages. Here is how:

6. “12 Days of Christmas” Challenge

Daily challenges are also interesting text message ideas for Christmas marketing. Try to create a daily challenge for Christmas and share it via SMS or social media so that customers can participate.

Of course, you have to offer rewards for those who engage with your challenge:

7. Holiday Emoji Puzzles

Holiday-themed emoji puzzles are another text message idea and a fun way to attract people’s attention.

Try to define a reward for those who participate in the puzzle and a special deal for the winners. These messages make customers remember you and engage with your brand at no cost. Here is an example of emoji puzzles as Christmas text message marketing:

8. Encourage Social Testimonials

In your Christmas SMS, ask customers to share a memorable Christmas photo and tag your business.

This is a great campaign idea and can boost engagement and encourage community sharing.

Of course, you can consider rewards in various ways like a big prize for the best social post or a discount code for everyone who participates:

Remember that social testimonials can have a great impact on your online reputation because people trust the opinions of peers. So try to leverage the power of SMS marketing to boost your social identity.

9. Christmas VIP Deals

You need to pay special attention to your VIP customers and offer special offers to them. Christmas is the best time to thank them and ask them to continue working with your brand.

Take a look at the following SMS sample to see how you can offer a VIP Christmas offer:

10. Christmas Wish Giveaway

Invite customers to come up with the best Christmas wishes and win a special prize. This idea helps you create a festive connection and encourages customers to interact with your brand.

Take a look at the following example to see how you can ask your customers to engage with your brand:

Best Practices for Christmas SMS Marketing

Apart from the mentioned ideas for your text messages, you have to follow certain rules to get the best results from your campaigns. Here are some tips for Christmas SMS marketing:

Use the Right Tool

If you want to win the competition in SMS marketing, you need to use the best SMS platform according to your requirements. WP SMS is a great WordPress plugin that offers SMS marketing features for website owners. 

It supports more than 300 SMS gateways and provides everything you need in your Christmas text message marketing.

This is especially great for those who want to integrate their digital marketing strategies on their website with SMS marketing campaigns.

Segment Your Audience

Try to segment your audience into several groups based on important factors like gender, age, location, previous interactions, etc.

After that, you can prepare more targeted content for each group to make sure you get higher engagement rates.

Appear Friendly

You should not appear like a vending machine. Try to use phrases that show intimacy to build a friendly relationship with your customers. Using your customer’s first name, interests, and a conversational tone will help you in this regard.

Time Your Messages Thoughtfully

The time you send your messages is really important. You have to avoid early messages to prevent unsubscription. Also, try to understand the best time to send SMS to your customers in your industry. 

Create a Sense of Urgency

Urgency is key to boosting sales at events like Christmas. You have to make customers feel they’re losing something important. With a bit of discount and combining it with phrases like “1-day offer,”  you can encourage customers to buy from your business.

Use Festive Language and Emojis

Add some fun and creativity by using festive phrases and emojis like 🎄 🎅 ⛄. However, keep it balanced, as using too many emojis can distract customers’s attention. 

Work on Your Call-to-Action

The CTA might be the most important part of your message. You have to use a clear and compelling one to encourage your recipient to take immediate action.

Respect Opt-Out Requests

As you run Christmas campaigns for a limited time, you might not send opt-in text messages. However, you have to include an opt-out option to respect those who want to unsubscribe. You need to avoid sending ads to people who opt out, otherwise, you’ll lose your reputation.

Conclusion

SMS marketing is a great channel for marketing your products at Christmas. 

The immediate nature of text message marketing causes higher response rates in a limited time, which is great for Christmas. 

Of course, you must prepare a comprehensive plan for your marketing campaigns. 

You have to know what to write and to whom you have to send your Christmas text messages. 

Try to use the ideas we introduced in the article to write your text messages and schedule them to be sent at the right time. 

You can use our platform, WP SMS, to automate and schedule your Christmas SMSs and get the best result possible. So why wait? Try our demo to make sure it fits your marketing requirements for next Christmas. 

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