12 Creative Black Friday Text Messages for Businesses

Do you leverage the power of Black Friday text message marketing to boost your sales?

Read the following blog post to learn why you should do SMS marketing for Black Friday and how to do that.

We’ve gathered 12 text message ideas for this November 29, 2024, Black Friday. With a bit of creativity and smart use of SMS platforms like WP SMS, you can increase your brand awareness and boost your sales before the end of the year.

Why Use SMS Marketing for Black Friday?

Black Friday is the start of the holiday shopping season with lots of limited-time offers. It’s a critical time for your business to stand out by offering the best deal and gaining the trust of potential customers.

Many marketers might think social media platforms like Instagram and TikTok can take the place of SMS. If you’re one of these marketers, you’d better read the following benefits of SMS marketing for Black Friday:

• Instantaneous Delivery: People usually read their text messages within 3 minutes. This is a great benefit for limited-time campaigns like Black Friday.

• Direct Communication: With SMS, you’re directly talking to customers but on other channels, you might share a post for all people.

• High Engagement Rates: People open almost 98% of text messages and respond to around 45%. This is way more than other channels like email and is great for the competitive period of Black Friday.

• Personalization: SMS lets you personalize messages with customer names, past purchase details, feedback, surveys, and exclusive offers.

• Mobile-Friendly: SMS is based on mobile so customers can easily click and shop right from the text.

So you can’t ignore SMS marketing on Black Friday. Of course, reaching success in SMS marketing campaigns is not that easy.

That’s why we’re going to provide you with some great ideas to get the best results.

12 Creative Black Friday Text Message Ideas 

Here are some of the most successful SMS ideas for Black Friday:

1. Early Bird Access Tease

You must have heard the proverb “Early birds catch the worm.” This is one of the most enticing Black Friday text message ideas.

When you combine it with your customer loyalty strategy, you can expect a great result. When people, especially previous customers, think they’re “the first to know” about the offer and that time is limited, they will probably buy from you.

In other words, you’d better keep your early access offers for your VIP customers to let them know, you put value on their loyalty. 

This way, you not only gain their trust but also encourage them to buy something from you on Black Friday.

In fact, an exclusive “early bird” message creates a sense of exclusivity and excitement that leads to more purchases.

Here is an “early bird” text message template to use on Black Friday:

In this message, you’re encouraging customers to shop early by saying that quantities are limited.

2. Mystery Discount Reveal

Using a good mystery is another Black Friday idea you can use to boost your sales. It’s obvious that everyone loves discounts and when you combine it with a mystery, you can expect a higher engagement rate.

To know what a mystery discount SMS is, take a look at the following example:

This surprise discount encourages customers to click through and engage with your website to see what their discount is. You can even use a wheel on your website to determine the discount for each visitor.

This creates a sense of excitement and encourages your customers to offer your website to their friends and family members. Of course, apart from driving traffic to your website, you can expect a great boost in your Black Friday sales.

3. Countdown Timer for Sales Launch

You can use a countdown timer in your messages and marketing campaigns to build anticipation before the Black Friday sale. This ‌Black Friday text message idea is especially effective if you have a dedicated subscriber list who are loyal customers.

This is a great idea to create a sense of urgency and a powerful motivator during this time of year.

4. VIP-Only Exclusive Deals

This is a bit different from early-access deals. You have to offer some discounts or access to some deals only to your loyal customers. You have to make them feel extra special by offering deals only they can access.

Remember that this is Black Friday and all businesses are giving discounts so don’t worry about the cost of giving a very special offer. You just need to focus on your customer loyalty. Here is how:

5. Bundle Offers for Popular Items

Bundle offers are also great for Black Friday text messages. When customers buy together, they’re actually promoting your Black Friday campaign. So they deserve a special bundle discount.

This is a perfect text message idea to increase the average order value and also get more SMS subscriptions.

Here is a sample bundle offer SMS for Black Friday:

Remember to consider bundling for popular items to encourage customers to buy more.  Also, you can increase the discount percentage according to the number of buyers in order to maximize sales volume on Black Friday.

6. Buy More – Save More Incentives

You can extend the bundle discount for single buyers using the “buy more – save more” incentive. In fact, you will offer more discounts for those who buy more products. Here is a to write a sample Black Friday text message to offer such a discount:

This is actually a tried-and-true method that has helped lots of businesses during major sale events like Black Friday. SMS marketing is a great channel for this method.

7. Limited-Quantity Doorbuster Deals

A doorbuster is a classic Black Friday favorite and you don’t have to ignore it. You need to consider several items and offer them at a very special price for a very limited period. 

Using SMS is the best way to announce limited-quantity doorbuster deals to create a sense of urgency. Here is how:

8. Several Flash Sales with Timed Drops

It’s good to plan several flash sales throughout the day. This way, you can keep customers coming back for more and make your shop even more crowded.

Take a look at the following flash sales message to know how to invite your customers:

In this text message, you’re offering a timed flash sale to create excitement. Using this approach, you can get customers to stay engaged with your brand throughout Black Friday.

9. VIP Restock Notifications

Back-in-stock text messages are really popular among customers. You have to let your VIPs know first when items are back in your store, especially for popular items that might sell out quickly.

When customers see you have these popular items, they’ll highly likely buy other products from you on Black Friday. 

Here is a sample Black Friday text message to inform them of back-in-stock items:

These restock alerts help you prevent customers from going to other shops when items are in high demand.

10. Charity Partnerships

It’s good to align your Black Friday campaigns with a charitable cause. This way, you can show your commitment to society and also gain the trust of your customers. Charity text messages usually appeal to customers’ giving spirit.

Here is a sample one:

11. Free Shipping & Returns Promo

Free shipping and hassle-free returns are among popular offers, especially during Black Friday.

This is especially important to online shops because shipping costs can be a major barrier to online shopping. Also, many people might think the products they buy online are different from the images. You can solve this problem by offering hassle-free returns.

Here is a Black Friday text message template that offers free shipping and returns:

12. Black Friday After-Party or Extended Cyber Monday Deals

Last but not least, you have to try to keep customers engaged after the event. You must let customers know the deals don’t end on Black Friday.

After-party messages are really popular, especially among those who missed Black Friday. Also, some people don’t want to buy under the pressure of the day itself so you can capture them by extending the sale. Here is a sample Cyber Monday SMS you can use after Black Friday:

Tips to Increase the Engagement of Black Friday Campaigns

Now that you’ve learned some text message templates for Black Friday, it’s good to know some tips to increase the engagement rate of your marketing campaign.

• Personalize More: SMS should be personalized, especially on Black Friday. Use names and shopping history to personalize messages. Try to talk in a friendly way so that the customer thinks you remember them from the last purchase.

• Keep It Short and Sweet: SMS marketing is effective because it’s concise. So don’t get the time of the customer by lengthy messages. Aim for short, direct messages that create urgency.

• Use Emojis: Use creative items like emojis to make your messages more fun and eye-catching.

• Write a Compelling CTA: You have to ask what you want in a clear way. Use CTAs like “Shop Now,” “Reveal Your Discount,” or “Claim Your Deal” to guide them.

• Optimize for Mobile: Ensure your shortened links go to web pages that are mobile-friendly. You have to provide them with a perfect shopping experience.

• Segment Your Audience: Targeted messages are way more effective than bulk messages. Try to segment your audience based on important factors like age, gender, previous sales, VIP status, etc. 

• Send the Message at the Best Time: You have to pay attention to the time and frequency of your messages. You can’t send an ad late at night or early in the morning.

Looking For A Solution To Send Text Messages Through WordPress?

Now, you’ve learned what you have to send to your customers on Black Friday, but the question is how to send the messages.

WP SMS is one of the best SMS platforms for businesses that have a WordPress website. Using this plugin, you can manage your SMS campaigns directly from your website’s dashboard.

WP SMS supports over 300 SMS gateways including Twilio. Therefore, you can send segmented and automated text messages and notifications to your worldwide users via SMS.

As many online stores need a heavy campaign on Black Friday and want to send lots of order updates, notifications, and also promotional messages, WP SMS is the best choice for them. So why wait? Try WP SMS and get ready for the upcoming Black Friday.

Final Thoughts

SMS marketing is one of the best channels for promoting your Black Friday campaigns. It gives you the chance to create a sense of urgency, personalize your messages, and also reach out to customers at the last minute before the sales start on Black Friday.

You have to consider competitive offers for your campaign and create suitable text messages for them. Then, you can use a platform like WP SMS to schedule your Black Friday text messages to be sent at the right time. You have to avoid pushing too hard for it because many people might get annoyed when receiving lots of ads on their phones. 

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