How to Sell & Deliver Digital Products Using SMS in 2025

Take advantage of SMS for digital product sales.

SMS is still one of the best communication channels that facilitates customer support and boosts your sales.

Beyond marketing, this fast and simple channel also enables digital product delivery via SMS.

You might wonder why you should use SMS when there are so many platforms like social media and email.

In this blog post, we’ll explain the benefits of SMS for selling and delivering digital products and building a strong partnership with your customers.

Why Use SMS for Digital Product Sales?

‌Let’s be real: People don’t open marketing emails like they used to do in the past. Social media marketing also has its own problems. You can’t be sure that your posts will be watched in the crowded Instagram Explore.

Moreover, social media posts are general and don’t allow you to personalize your digital product ads. That’s why SMS is still effective in marketing and sales, especially for digital products.

Advantages of SMS Compared to Other Channels

We’ll list some of the advantages of SMS over other channels for boosting digital product sales:

• High Open Rates: Over 98% of your texts will be read, and the majority of them will be opened within minutes. You might ask, what about emails? If you’re lucky, 20-30% of your marketing emails are read.

• Direct & Personal: People are always close to their phones. So, a well-timed SMS feels personal and urgent.

• No App Needed: SMS is accessible everywhere and anytime because users don’t need the internet, smartphones, or any application.

• Ability to Automate & Integrate: SMS platforms allow you to integrate SMS into other channels and automate SMS campaigns with minimal manual effort.

Apart from the benefits of SMS for sales and delivery, it has many advantages for advertising. Look at the following table to get familiar with the benefits of SMS marketing for digital products compared to other channels:

Channel	Open Rate	Response Time	Reachability	Competition
SMS	98%+	Minutes	Universal	Low
Email	20-30%	Hours to Days	Good (Spam risk)	High
Social Media	Varies	Varies	App-dependent	Very High
Push Notifications	50-80%	Minutes	App-only	Medium

So, if you’re serious about scaling your digital products, you must include SMS in your selling strategies.

What Digital Products Can You Sell & Deliver via SMS?

Now, let’s see what digital products you can sell and deliver using SMS. Here’s a quick list:

• E-books and Guides: You just need to send a direct download link using SMS after purchase.

• Courses and Webinars: Using SMS for digital course delivery is so popular among both businesses and customers. It’s possible to send login details or event reminders via text.

• Memberships: Using SMS for digital membership sales is also a trend. You can deliver exclusive codes for access and simplify the process for your members.

• NFTs and Digital Art: NFTs are now on the rise, and SMS is a great channel to send links to secure wallets or galleries.

• Templates and Tools: You can use SMS to share links to Canva, Notion, or Excel templates with your team or your customers.

• Audio Files and Music: If your fans have bought something, you can direct them to stream or download it instantly.

• Apps and Software: Last but not least, if you’re a SaaS company, you can deliver license keys or onboarding info using SMS.

SMS Strategy for Digital Product Sales & Delivery

Now, the question is: how can you sell and deliver digital products using SMS? Below is a step-by-step guide:

1. Generate New Leads & Build an SMS List

First of all, you need to think about potential customers. This is especially essential for small businesses and startups that are not well-known in the market.

You can use various channels like landing pages, checkout forms, pop-ups, physical forms, or social accounts to collect mobile numbers. 

Make sure that they know why you’re collecting their phone numbers because nobody likes unexpected texts. So get clear consent to build your SMS subscriber list.

You can put a text like the one below on your website to encourage visitors to subscribe to your SMS list and buy and receive your digital products using SMS:

Remember that the opt-in process is required under communication regulations like GDPR and TCPA.

Moreover, be sure to include a double opt-in confirmation in your first SMS. Look at the following SMS sample to see how it works:

2. Select an SMS Platform

One of the most important matters for selling and delivering digital products using SMS is your SMS platform.

Remember that sending SMS to your customers manually is not efficient. So, if you want to outperform your competitors, you must choose an effective SMS tool like WP SMS.

Of course, only businesses that use WordPress websites can install this plugin. It supports more than 350 SMS gateways and offers lots of features and add-ons. Here are some other features offered by WP SMS:

• Automation: Schedule reminders, promotions, and alerts effortlessly.
• Segmentation: Group members based on their preferences, activities, or demographics.
• Integration: Integrate your SMS platform with other tools like WooCommerce.
• Dynamic Content: You can include variables in your SMS templates to customize each SMS based on the recipients’ details.

If you want to make sure it’s suitable for your digital product business, you can go for the demo version or contact us for more information.

3. Segment Your Audience

Although you must target only relevant people, even these relevant subscribers might have their differences.

Not every one of your subscribers requires the same messages. In fact, you must group buyers by what they purchased or showed interest in. Look at the example segments to get ideas for your SMS campaigns:

• Buyers of fitness eBooks
• Attendees of your last webinar
• Newsletter subscribers who clicked on course previews

The result is personalized SMS messages that lead to higher conversions. For example, you can send something like:

4. Set Up Funnels

You have to devise a plan for all of the sales funnel stages. Below is a list of some ideas to increase your digital product sales using SMS:

Send abandoned cart nudges

Nudge your customers to complete their purchases if you see they’ve abandoned their cart on your WooCommerce site for a while.

Fortunately, WP SMS has a great integration with WooCommerce and allows you to automatically send abandoned cart reminders to your customers.

Here is an example SMS:

You can send this SMS 24 hours after the customer leaves their cart on your website.

Hype up launches

Before you launch a new product on your website, you can send a notification to drive clicks and increase your sales. Of course, you can include a perk like a discount for those who click first.

Here is an example:

Send countdowns for limited-time offers

SMS has an immediate nature and is perfect for time-sensitive campaigns. Leverage this characteristic to create a sense of FOMO and encourage customers to take immediate action.

Send an SMS just before the end of your campaign and offer a perk to boost your digital product sales using SMS.

Here is an example:

Thank customers right after purchase

Don’t quit your SMS communication after the purchase. Try to appreciate their presence and let them know they’re part of your brand story, not just a buyer.

Here is an SMS sample to say Thank You:

5. Automate Digital Product Delivery

You can’t manually sell and deliver digital products using SMS, especially as your business grows.

After someone buys, you have to automatically send them an SMS with a short link to the product.

Fortunately, WP SMS offers an excellent automation feature that enables you to send automated messages such as:

You just need to define triggers using the WP SMS dashboard to send SMS without manual intervention.

6. Personalize and Enrich Your Messages

Many businesses and marketers think bulk and automated messaging are about cold and generic texts.

But thanks to the advanced dynamic content feature of WP SMS, you can personalize your messages at scale.

As a result, you can include customer names, product names, and billing details to make texts feel human-written.

Here is an SMS sample with specific details of the recipient:

7. Send Upsell, Cross-Sell, and Membership Renewal Messages

SMS is a great channel to offer:

• Bonus products
• Upsell/cross-sell related products
• Membership renewal

Upselling and cross-selling involve offering related products to encourage customers to buy more digital products from your business.

Here is a sample SMS to upsell digital products:

Best Practices for Selling/Delivering Products Using SMS 

Apart from the mentioned strategy, you need to consider some tips to maximize the ROI of your SMS campaigns:

Make It Easy to Opt Out

Respect the privacy of your subscribers and include an opt-out phrase like “Reply STOP to unsubscribe” in every message.

Stay Within Reasonable Hours

Avoid sending promotional messages late at night or early in the morning. Consider different time zones if you’re selling to various countries. 

Use Short Links

Use URL shorteners to save space in your messages.

Limit Message Numbers 

Don’t overwhelm your audience with lots of SMS messages. 2-4 messages per month is a good baseline for most industries.

Ensure Mobile Optimization

When you want to send the link to your products using SMS, you have to optimize your landing pages for mobile devices.

Use A/B Tests

A/B tests let you try various formats for your text messages and optimize them in terms of language, personalization, CTA, time, etc.

Conclusion

SMS is no longer just a fun tool for personal messaging. You can use it to market your digital products, sell them, and deliver them with minimum manual effort.

SMS is a high-converting, fast, and accessible channel that can compete with other marketing channels. If you want to stand out among many competitors in 2025, you must include SMS in your omnichannel strategy.

Of course, you need an effective automation tool like WP SMS to make the most of this opportunity. Try the demo version of WP SMS to get familiar with its capabilities and then choose a pricing plan according to your requirements. You can always count on our help in your SMS journey.

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