12 Creative Salon Text Message Marketing Ideas

Learn winner salon text message marketing ideas to boost your sales.

Although many beauty-related businesses have gone for social media channels, SMS is still really effective for marketing. 

Of course, reaching success is not that easy and you need to be creative enough to attract customers.

Remember that all of your competitors know how to send SMS and you can win if only you have a strong strategy and creative ideas for your text messages.

You can start your campaign with the following creative salon text message marketing ideas. Apart from these ideas, you must use a great SMS tool like WP SMS to run an efficient SMS campaign. So why wait? Try the demo of WP SMS to see if it fits your requirements.

Does Salon Text Message Marketing Work?

The short answer to this question is Yes!

Text message marketing works perfectly for salons and all beauty-related businesses.

SMS is great for sending appointment reminders, special promotions, or beauty tips. Here are some reasons why you need to consider text message marketing for your salon:

• Immediate Communication: More than 80% of people check their text messages within 3 minutes. So SMS is way better than email or social media for time-sensitive campaigns.

• High Engagement: The majority of people will react to text messages and this will lead to a higher engagement rate than email.

• Convenient for Customers: Text messaging is easy to use, especially for the elderly.

12 Creative Salon Text Message Marketing Templates

Now, let’s take a look at the best SMS templates to use in your salon message marketing campaign:

1. New Customer Welcome

As you know, the first impression is so important in the customers’ imagination of your business.

So try to do your best to attract their attention at the beginning. One of the easiest ways to do that is by sending a welcome message followed by an enticing offer.

Here is an example of how to welcome your salon customer using text messages:

In this message, you’re showing your respect for the new customer and encouraging her to use your service using a discount code. It’s recommended that such messages be sent within 24 hours of their booking to have the maximum impact.

2. Appointment Confirmations

Sending appointment confirmations is another great text message idea to leverage to boost your salon’s income.

Automated confirmations help you gain the trust of your customers because they see your salon is using an advanced tool for its tasks. They also reduce the risks of misunderstandings about the date and time, increasing your salon’s efficiency.

Here is a sample SMS to send appointment confirmation:

You can also include your phone number and give the customer the chance to reschedule the appointment. 

3. Appointment Reminders

Salons and beauty-related businesses with appointments are concerned about no-shows. A simple text message reminder before the appointment can reduce the risk of no-shows.

Here is a sample Salon text message marketing template to do that:

Try to send these messages a day before the appointment to increase the chance of it being seen by the customer

4. Appointment Rescheduling

As said earlier, one of the services you can offer to your salon’s customers is flexible appointments. 

You can use automated SMS marketing to do that without having to spend time and effort. Take a look at the following SMS sample to see how a rescheduling SMS can help your salon:

By offering this flexible appointment procedure you can increase your customers’ loyalty and make them remember your name.

5. Last-Minute Openings

You need to use every opportunity to maximize your productivity in your salon. One of these opportunities is last-minute openings, which might remain empty if you don’t advertise them correctly.

SMS is the best channel to inform customers of your salon’s last-minute openings. Here is how:

Such messages can encourage casual customers to come to your salon with a 10% discount. So don’t miss this chance to take advantage of SMS marketing for your salon growth.

6. Promotional Messages

Promotion is one of the most important uses of SMS marketing for your salon. You have to keep your clients excited by sharing limited-time offers or seasonal discounts. Take a look at the following example:

Of course, you don’t have to push too hard for it because people might get annoyed by too many ads in their inbox. Try to focus on the best times that you think customers are more willing to book.

7. Events and Special Occasions

Events and special occasions are also really effective in SMS marketing. For example, you need to consider the following events:

• Product launches
• Special workshops
• Customer birthday
• Occasions like Black Friday and New Year

In such events, you’d better send a message around two weeks earlier and a follow-up SMS a day before the event. Here is a text message template to promote your salon at a special event:

8. Reviews & Feedback

SMS is the #1 channel for encouraging customers to take part in your surveys. This is a great method to improve your performance by getting your customers’ feedback. 

Also, you can ask them to share their experience as a Google review to increase your brand popularity on the internet. Here is how:

Of course, you can offer something in return to increase your response rate.

9. Referral and Social Engagement

Another way to use SMS marketing for your salon is to encourage customers to refer your salon to their friends and family members on other channels.

The best salon SMS idea is to redirect your customers to your social channels and ask them to share their experiences. 

Testimonials can boost your income and increase your brand identity on the internet. Here is an example of Salon SMS marketing for referral:

Remember that the more visualization you have in your testimonial, the better. Of course, text is necessary but you should forget the impact of images and videos.

10. Beauty Tips & Advice

People are constantly Googling about beauty tips and advice and this is what you can give them via SMS.

Although it might not bring you direct income, it can help you appear like a thought leader. So if you want to improve your brand’s image in the eyes of your customers, send them expert advice like:

11. VIP and Loyalty Program Updates

You must reward your most loyal clients and show them they’re part of your brand story, not just buyers!

For example, try to keep them in the loop about exclusive VIP perks, loyalty points, and special member-only offers.

Here is a good SMS template for this type of offer:

12. Model Requests

Last but not least, your salon can offer model services for new stylists or products and invite clients to participate.

Take a look at the following SMS sample to encourage customers to try the new model:

Looking for a Solution to Send SMS through WordPress?

Now that you’ve learned successful text message ideas, it’s time to choose the right tool to automate your text message marketing for your salon.

As many salons and beauty-related businesses manage their business and customer relationship using a website, we suggest a WordPress SMS plugin like WP SMS.

You can install the plugin on your WordPress and run your marketing campaigns directly from your website.

One of the most important benefits of using a WordPress SMS plugin is to integrate your digital marketing efforts with your salon SMS campaigns.

WP SMS allows you to use the phone numbers of your website’s users and segment them to send targeted messages wherever you want.

Also, it allows you to send automated alerts and notifications to your customers to prevent no-shows and improve your customer service.

So why wait? Try the demo of WP SMS and see if it’s suitable for your SMS campaigns for your salon.

Tips for Salon Text Message Marketing

Apart from the idea for the content of text messages, you need to pay special attention to some tips to get the best result:

• Timing Is Key: Send your messages at the peak hour to get maximum exposure. Also, avoid sending messages too early or late. Otherwise, your unsubscription rate will increase.

• Keep it Short & Direct: You have little room to write everything. Try to write it concisely and to the point. 

• Use a Clear Call-to-Action (CTA): Don’t forget to include a compelling CTA, whether it’s “Reply YES” or a book link online.

• Segment Your Audience: Divide your audience based on important factors like age, location, income, etc. Then, you can send more targeted messages.

• Avoid Over-Sending: Don’t send too many messages because people don’t like to receive many ads on their phones.

• Monitor Results: Constantly track your performance and try to optimize your future campaigns.

Final Thoughts

SMS marketing is a great method for businesses of all sizes and types; salons and beauty-related businesses are no exception. 

Of course, to reach success in salon SMS campaigns, you have to build a strong strategy according to the industry-specific requirements. 

We offered some successful salon text message marketing ideas to help you in this regard. You can also try to learn more about your audience and what appeals more to them. 

Finally, you can count on our help and our WP SMS plugin in your SMS campaigns.

FAQs